1. Fakespot
The online tool Fakespot can assess the reliability of product reviews on Amazon, Best Buy, Google, Sephora, Steam, TripAdvisor, Walmart and Yelp. Fakespot's algorithm determines the credibility of a buyer's review by analyzing the reviewer, the reviewer, the review content, previous reviews, and purchase history.
Simply copy the URL of the web page in question and paste it into the Fakespot website to investigate the authenticity of the link. Once completed, Fakespot will provide a rating to tell you whether the review for the page is trustworthy or not.
Fakespot also filters out reviews that are believed to be fake to create more reliable product ratings. Chrome, Firefox, and Safari extensions allow users to analyze web pages with the click of a button. Additionally, Fakespot has iOS and Android apps, and pages can be shared directly to the app via a web browser for analysis.
2. ReviewMeta
Another tool called ReviewMeta works very similarly to FakeSpot, but its grading process is specific to Amazon only. As with Fakespot, the user copies and pastes the URL in question, but in this case, ReviewMeta does not provide a grade for the web page. Instead, ReviewMeta eliminates reviews it deems unreliable and can replace Amazon's overall rating with a ReviewMeta-sourced rating.
ReviewMeta also provides the unique ability to tweak the ReviewMeta algorithm. Once on the site analytics page, you can access the scoring mechanism and adjust how the categories are weighted, and the site also provides a detailed breakdown of the factors that adjust the score, as well as complete charts.
Add the browser extension for Chrome, Firefox, Safari, or Edge to quickly analyze web pages and receive a warning, pass, or fail grade based on the results. Mobile apps for iOS and Android are also available to help analyze web pages from your phone.
3. The Review Index
Review Index is an online tool that focuses on aggregating tech product ratings from Amazon and Steam, but it can still determine whether a product's rating has been affected by fake reviews. You can use Chrome and Firefox extensions to easily accomplish this process.
For example, paste a URL into the site and The Review Index will sort products into different categories based on words parsed from reviews. The Review Index also runs spam tests to ensure that reviews are genuine and then provides a pass or fail indicator.
4. Review Skeptic
Created by researchers at Cornell University, Review Skeptic is slightly different from other tools in that it uses machine learning to identify fake reviews. This is a simple online tool that can quickly identify real and fake reviews when the URL is entered into the website. The person in charge of Review Skeptic claims that its accuracy rate has reached 90%.
