"Stick to one thing for 10,000 hours and you will become a master." Product selection is a headache for cross-border sellers. If you work eight hours a day and five days a week, it will take at least five years to become an expert in a field. However, will sellers spend several years just to select a product? Obviously not, so there are various empirical theories to teach everyone how to select products and reduce the waste of time. Next, Yishutong briefly talks about the ideas and steps of product selection?
The need wins
What does it mean to win by rigid demand? It means whether the product we choose is a rigid demand.
How do we define essential necessities? Are all necessities in life essential necessities? Not really.
For example, in our daily life, clothes are what we have to wear, but to a large extent, clothes do not really fall into the category of essential necessities defined here. The reason lies in consumers' choice of clothes. Before deciding to buy a piece of clothing, the first thing you consider is not whether it is for warmth, but your own preferences, color, material, size, style, etc. You happen to see a piece of clothing that suits your aesthetic, so you place an order to buy it. This process is not a standardized demand, but a purchasing behavior of "I like it".
Things like this, where people decide to buy something based on "I like it", are not considered essential necessities under discussion here. Correspondingly, for some products, when consumers purchase them, their demand for their functionality is far greater than their external content. This type of product is what we define as a necessity.
For example, when buying a screwdriver, what do you want? Do you really care about the color, shape, and decoration of the screwdriver? I believe that as long as it can screw, it can meet basic needs. If the quality is better, it will be even better. Of course, the market for screwdrivers may not be that large, so I’m just giving an example here.
When selecting products, if you can consider the products you need from the perspective of a consumer, and when you find that you care about the product's functions rather than its appearance, then congratulations, you are already halfway to success in product selection.
Tian Ji Horse Racing
Most people blindly pursue the "best quality" when selecting products. They have selected the products, but because of the high cost, they can only sell them at a high price. However, once the price is high, you will find an embarrassing thing - no orders!
What's the problem? The high price of products has blocked their own way to survival.
It is well known that Amazon customers have high demands for quality. All sellers hope to provide good products and let consumers leave a good review after purchase. But it should be said that for different products, users' pursuit of products is really different.
If it is a mobile phone and there is a small scratch on it, most consumers will not accept it. But what if it is a washbasin? Even if there are a few scratches on it, it is not a big deal. The same consumer may have different preferences for different products. As sellers, when we choose a product, we need to understand consumers’ potential requirements and expectations for the product. As long as it meets consumers’ expectations, we should not blindly pursue high prices, otherwise it will only die due to high costs.
When it comes to product selection, my advice is: just the right product quality is fine.
So, after choosing the right product, how can you sell it well?
High quality pictures. Online shopping is a process of looking at pictures. If you can provide high-quality product pictures that make consumers see pictures of high-quality products, and match them with moderate prices, then your competitiveness will be extremely strong. After the customer receives the goods, the product just meets the consumer's expectations, which forms a complete circle.
Stay away from infringement
Many sellers are lucky enough to choose well-known products, which sell well at the beginning, but they find that they have been complained about in the middle. Then, the listing is deleted, the account is restricted, the funds are frozen, etc. The small profits in the early stage are not enough to fill the gap later, and their confidence is also hit hard.
In order to avoid unnecessary operational interruptions, during the product selection process, you must constantly improve your cognition, cultivate your common sense about products, learn more from suppliers, and communicate more with experienced sellers. You must stay away from any products that involve infringement or potential infringement. Only in this way can operations be smoother and longer-lasting.
There are many ways to select products, and there are also many products to choose from, but as long as we adhere to the 12-word policy of "winning by rigid demand, Tian Ji's horse racing, and staying away from infringement", the chances of successful product selection will be greater. Only by adhering to this 12-word policy can the operation be done for a longer period of time.
