Traffic is the prerequisite for all sales. If there is no traffic, even the most superb operational skills are useless. Amazon traffic sources are divided into three sections, including on-site traffic, off-site traffic, and direct sources! "How to Get the Most Amazon Traffic"
Generally, before the peak season arrives, there will be several waves of crazy marketing preheating, and Amazon is no exception.
1. Price reduction promotion. For example, buy one get one free or discounts. Price reduction is necessary, but never raise the price and then lower it. Changing the price of a product in order to show a bigger discount is in a gray area and is also legally questionable. So don’t take the risk!
2. Grab the buy box. If you grab a shopping cart during Prime Day, congratulations, you’ve caught the traffic train.
3. Participate in BD and LD flash sales. Although you cannot participate in the Prime Day flash sale, BD and LD can still participate normally. Find the investment manager to sign up for BD, and LD recommendation can also participate during Prime Day. Or you can look for exclusive flash sale resources of Darkness Falling (linyu3860), which can turn no recommendation into recommendation.
4. Add-to-cart control progress bar: Making a control progress bar before the flash sale can greatly increase the conversion rate.
5. Start EDM marketing. You can send emails to buyers from your store or other platforms, such as eBay and Wish. You can utilize these customer resources to promote your store and your Prime Day product listings, and tell them what discounts you have during Prime Day.
6. Optimize reviews . Good reviews can help your listing get a good position during high traffic periods. It is difficult to evaluate at present, but by controlling sales volume and reply rate, you can still achieve the effect of accumulating positive reviews and increasing weight. If there are negative reviews on the homepage, quickly take some actions to remove the negative reviews on the homepage, because it will take a long time to delete the negative reviews.
7. Related video: This video is above the comment area. It is a video related to the product and has a very high conversion rate before the review.
8. Don’t stop advertising before Prime Day
When it comes to advertising, you have to spend money when necessary. After all, Amazon's traffic will at least double during Member Day. Of course, many people may think that the advertising spending is too much, and they may not make enough money to cover the spending, so they dare not run ads crazily. What should you do at this time? If advertising can't save your traffic and orders, either the advertising is not good enough or the product is not good enough. This means that your product still has a lot of room for optimization. Study and optimize it carefully. Treat this event as an opportunity to test your product and optimize it to welcome the next real peak season.
9. Optimize the main products
Finalize the main product. Optimize the main picture and make people focus on your product within three seconds! Pictures are one of the important ways for consumers to judge the quality of your product. It is also the key factor that determines the conversion rate. Note: Amazon stipulates that any information about Prime Day activities cannot be added to the image.
10. Optimize your listing as much as possible
Look at other sellers’ listings and optimize your own listings. This includes optimizing prices, pictures, etc., and if conditions permit, achieve A+ as soon as possible. The title can be slightly adjusted, mainly focusing on the optimization of pictures, text descriptions and parameters. You can post more high-quality reviews with pictures and put them on the front page of reviews, mainly to increase the conversion rate.
11. Promote off-site traffic
Post on external social networking sites, deal discount sites, etc. and add the #Prime Day# tag before your products. Sellers with resources can contact influencers to do a promotion, such as FB influencer promotion, or post on discount sites such as dealnews.
