Fake orders is a common topic among cross-border e-commerce sellers. Brushing? There are risks! Not brushing? No traffic! Different from the campaign-style crackdowns in the past, Amazon’s crackdown on fake orders has gradually become a daily routine in the past six months. No matter you get reviews by fake reviews or leave reviews naturally, you can’t escape being cheated.
Buyers all know that if they want to expand sales of new products, reviews are a prerequisite, because they can help buyers evaluate the quality and performance of products before purchasing. Amazon also regards reviews as an important factor in evaluating listing performance. Under the same conditions of sales volume and price, the higher the review score of a product and the more reviews it has, the higher its ranking will be.
Usually the solution of sellers is simple and crude, which is to brush orders to increase conversion rate, get more traffic, and get more sales. But this year has been unlucky. Amazon has cracked down on fake orders and the conversion rate has dropped drastically. However, there are still many sellers who are willing to do this even at the risk of their stores being closed, because as long as they survive, they can make a fortune.
Of course, in addition to fake orders, there are also these safe ways to get reviews:
① Early Reviewer Program
② Request for review within the site
③ After-sales service card guides you to leave comments
But sometimes it depends on fate whether to leave a comment or not.
Methods of brushing orders
There are several common methods of brushing orders in the market:
The first method is to ship the goods by yourself and send an empty package, or use the package information of other platforms such as eBay and Wish. This method is high-risk because you are not sure whether the logistics company has sold the order number to other sellers. This method is more common for some high-value products.
The second method is to use FBA to fake orders, which is a real order. This method is costly but less risky than the first method. Some overseas order-brushing operators use one order, one card, and one IP, and one member is limited to no more than 2 orders in a week.
How Amazon detects fake orders
How come Amazon's system detected fake orders when the buying and selling behavior seemed normal?
You should know that Amazon is not a pure e-commerce company, but a technology company. Amazon Mall is only a part of its revenue, and AWS cloud service is the bulk of Amazon's revenue. Cloud service is a very complex technology and a source of big data. Anything may be associated under big data. The more associations there are, the greater the possibility of accidents.
These factors of the buyer's account will lead to association and thus be detected
① IP address;
② Purchase category dispersion;
③ Visit-to-purchase ratio;
④ The star rating of the buyer’s account;
⑤ Payment method: Gift Cards account for too high a proportion, because many fraudulent orders are made with purchased Gift Cards, while normal buyer account payments are mainly made with credit cards.
When swiping empty packages, problems may arise if the order numbers are the same or the delivery addresses are concentrated. If the delivery addresses are concentrated in certain areas or a delivery address is written randomly, it is easy for Amazon to catch it.
“Scientific” order brushing
Don't rush for quick success
In fact, you should not be too impatient for quick success when placing fake orders. Some big guys can place thousands of orders a day and their accounts are still good, while some sellers only place five or six orders and their accounts are shut down.
The reason may be that many of the fake order resources on the market use some black accounts, which use other people's email passwords, account numbers and passwords to scan and fake orders. At the very least, there may be a refund, which is not good for Listing or release. At worst, these accounts are determined by Amazon as fake order accounts, all the reviews are deleted, and the store may be associated and blocked.
Balance store data
When sellers are brushing orders, they must balance the store data scientifically and reasonably. Don’t just pursue beautiful data, but make sure to coordinate with your traffic.
It is recommended to advertise the product during the order brushing period.
The order conversion rate should not exceed 30%.
The ratio of reviews should not be too high and should not exceed 30% (the ratio of orders to reviews).
Reliable team
Also, you must find a reliable order-brushing team. It is recommended to find a foreign order-brushing team or platform with a real IP.
Let an Amazon buyer account with a shopping history do the swiping, because new accounts are really easy to be checked.
It is best not to choose shipping from China as it is easy to be checked. You can choose FBA shipping.
Also, don’t place too many fake orders, otherwise they will all be deleted easily.
Some big sellers also "fake orders", but they are unscathed. The reason is that they use healthy and real buyer accounts, offer big discounts and promotions, and sell large quantities through some stable channels, such as PPC channels and off-site deals channels, to stimulate listing rankings. This white hat method is also quite effective.
In the later stage of the listing, when the ranking is stable in all aspects and orders come in naturally, the release of sales can be gradually stopped. What follows is purely a matter of urging for reviews through in-site messages.
Of course, it is undeniable that big sellers must have some resources, but these resources are reflected in the channels for increasing sales. For example, they will have stable and efficient deals channels, and they have a large number of email subscribers, which is very effective for EDM sales. However, the overall operational idea of increasing volume + urging reviews through in-site messages will definitely not change. The overall effect and strength will only be determined based on the size of the resources.
Products are the core
In fact, in an era where products are king, having good products is a prerequisite. Brushing orders is just an auxiliary tool to temporarily increase product sales. In the long run, ensuring product quality and optimizing listings are the key areas for deep cultivation. Only by upgrading your own products and forming core competitiveness can you gain a firm foothold in the market. Therefore, the importance of early product selection and development has become increasingly prominent.
But many sellers always fail to find the right way to select products. In actual operations, what exactly do we need to consider about the old topic of Amazon product selection?
On-site data research, such as data analysis of lists such as Best sellers, Hot New Releases, Movers and Shakers, Most Wished, Gift Ideas, etc., or using third-party tools such as Zi Niao Data Cube.
Market capacity research: Market capacity is a very important parameter. The explosive strategy in Amazon's operations has always been the operational direction that many sellers yearn for.
Competition intensity: If sellers want to achieve faster breakthroughs in operations, it is naturally more advantageous to choose products with low competition intensity.
Profit margin: In the current fierce competition, Amazon's operations can no longer be successful based on a single-dimensional advantage.
Whether for marketing-driven or supply chain-driven sellers, reducing the product selection failure rate means reducing operating costs.
