Low traffic, no conversions. If you want to become a big seller, you can’t do it without these skills! Here comes a set of test questions to see if you are strong enough.
1. The peak season is coming. Which of the following behaviors will have a negative impact on the listing? (Multiple choice)
A. Modify the title of the hot-selling ASIN and write all the keywords in the title to increase the weight
B. Use coupons for products on sale to increase conversion rate
C. Raise product prices to increase customer spending and profit margins
D. Add new products to old products to make variations to increase new product traffic
Answer: ACD
Answer: A: For the listing title, it is recommended that you keep it within 200 characters. Starting from July 22, titles exceeding 200 characters will not be displayed in searches on the US site; C: Although price increases during peak seasons can increase profit margins, they will also affect sales and conversions; D: In addition, illegally merging variants is extremely risky and may directly lead to account restrictions. As for option B, sellers can also combine deals and coupons to improve conversion rates, but they should pay attention to the strength of the superimposed discounts.
2. When looking at the position report, the ACOS performance of the Top of Search position of a certain advertising campaign is significantly better than that of other positions, and the ACOS of other positions is very high. Which of the following optimization actions should be taken? (Multiple choice)
A. Increase the floating ratio of the Top of Search position by 20%;
B. Reduce the floating ratio of the Top of Search position by 20%;
C. Lower the default bid by 10% and increase the floating ratio of the Top of Search position by 30%;
D. Increase the default bid by 10% and reduce the floating ratio of the Top of Search position by 30%;
Answer: AC
Answer: First, if ACOS performs well, you can increase the bid for this position to give it more opportunities to be displayed in this position; second, the floating ratio of the position ranges from 0-900% and cannot be lowered; third, lower the overall bid first, and then increase the floating ratio of the Top of Search position alone, which can increase the bid for the Top position while reducing the bids for other positions.
3. I sell LED lights, the price of the product is $19.9. The advertisement has been running for a while. In the past week, the exposure reached 100,000, generated 200 clicks and 5 orders. If I want to increase the number of orders, what should I do first? (Single choice)
A. I should just increase the budget for my ads so I can get more traffic.
B. I should increase my bid to get more exposure
C. I should directly adjust the product price to make it more competitive
D. I should change the product images and copywriting to increase the appeal of my product.
Answer: D
Answer: According to calculations, the click-through rate of this product is 0.2% and the conversion rate is 2.5%. Generally speaking, when the conversion rate is lower than 5%, it is recommended that you first choose to directly optimize the Amazon Listing to increase the conversion rate. After optimizing the listing, you can also consider lowering the price appropriately to increase the conversion rate.
