INSIGHTS FOR BUILDERS

Ecommerce news & insights

Building, research, marketing and operations—put knowledge into practice.

METHODS & PRACTICE

Document conditions, ownership and escalation paths without copying customer private information.

METHODS & PRACTICE

Answer buying questions, maintain readable specifications and connect relevant pages.

METHODS & PRACTICE

Define deliverables, acceptance tests, asset ownership and the boundaries of ongoing support.

METHODS & PRACTICE

Confirm eligibility, transaction paths, reconciliation and written terms before integration.

METHODS & PRACTICE

Use identical parcel assumptions and make surcharges, responsibility and exception handling explicit.

METHODS & PRACTICE

Test consent, timing and customer states before building a complicated automation tree.

METHODS & PRACTICE

Use your own sanitized data to check integrations, exceptions and the eventual handover.

METHODS & PRACTICE

Turn a campaign into a testable hypothesis, a reproducible record and a bounded decision.

METHODS & PRACTICE

Separate estimates from evidence, inspect real customer problems and test a deliverable product.

METHODS & PRACTICE

Validate the storefront, checkout, customer communication and recovery paths before buying traffic.

METHODS & PRACTICE

Start with six workflows, a test order and a realistic view of running costs.