Give each page a clear task
Explain use cases, important specifications and variant differences. Avoid copying one generic description across the catalog. A useful title distinguishes products instead of repeating keywords.
Let text and images work together
Describe actual image content in alternative text. Keep size and specification information readable as text rather than only inside images. On mobile, make sure video and review modules do not push essential product information out of sequence.
Connect meaningful paths
Link categories to representative products and products to relevant accessories or help. Decide how to handle discontinued products based on useful replacements and visitor needs. Record URLs that need to survive a redesign.
Keep a change history
Review actual search queries, indexing problems and customer questions. Check broken pages, duplicate titles and missing images. A ranking movement is not sufficient evidence that one recent change caused it.
