INSIGHTS FOR BUILDERS

Ecommerce news & insights

Building, research, marketing and operations—put knowledge into practice.

METHODS & PRACTICE

Test consent, timing and customer states before building a complicated automation tree.

METHODS & PRACTICE

Use your own sanitized data to check integrations, exceptions and the eventual handover.

METHODS & PRACTICE

Turn a campaign into a testable hypothesis, a reproducible record and a bounded decision.

METHODS & PRACTICE

Separate estimates from evidence, inspect real customer problems and test a deliverable product.

METHODS & PRACTICE

Validate the storefront, checkout, customer communication and recovery paths before buying traffic.

METHODS & PRACTICE

Start with six workflows, a test order and a realistic view of running costs.