The number of new Shopee stores has increased like mushrooms after the new year, and the operation of new Shopee stores has become an unavoidable topic. So how to operate a new Shopee store?
From the perspective of market analysis:
Industry product distribution
A. Find out what kind of products to achieve what kind of sales volume (when opening a new store, you can optimize the store foundation, such as optimizing the main picture title description to increase conversion rate and obtain natural basic traffic);
B. Analysis of product characteristics and selling points;
C. Find a suitable promotion method: Generally, choose products that are suitable for the current promotion, seize the market first, or find scarce and unique products, quickly increase sales, focus on free traffic, add promotional activities, etc.
Store sales distribution
Find popular stores of your peers, analyze the best-selling products and price ranges, as well as the characteristics of the best-selling products, learn from successful marketing experiences, and choose your own differentiated products.
Sales Distribution
A. Analysis of product keyword search volume (daily search volume, optimization, and promotion)
B. Sales distribution: ① First-level category: price distribution (sales concentration range price, average hot-selling price range of single products, hot-selling price ratio), ② Second-level category: price distribution (sales concentration range, percentage of the entire network), select popularity ranking
C. Main goal: Find hot-selling products and price ranges, analyze the characteristics of hot-selling products, use product sales benchmark figures as a reference, select the main keywords or main categories, and provide a basis for the main product promotion direction.
From the customer's perspective:
1. Main objectives
Provide reference for store decoration and marketing activities. Starting from the experience of the main target customers, consider the main color tone of the store, design the customer access path described on the product page, put product issues that customers care about and pay attention to at the forefront, tell customers why they should buy this product, so as to quickly dispel their doubts and allow them to close the deal immediately.
2. Analytical factors
Gender, age, region, occupation, consumption habits, and interests. We need to understand what products our customers need to buy better than they do, so that we can better tap into effective and potential customers.
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