How to enter Amazon in 2018? Amazon is a hot business in the e-commerce industry, and all e-commerce sellers want a piece of the pie, so how can you get into Amazon? How to prepare?
There are two ways to enter Amazon:
There are two ways to enter Amazon:
Personal store & corporate store
There are two types of people who register as individual sellers: one type believes that there is no difference between personal stores and corporate stores; the other type finds it troublesome to register for a business license. Let me make it clear to all new sellers: you can apply for a corporate store on Amazon, but try not to apply for a personal store. I have a lot of friends who run Amazon stores, some with personal stores and some with corporate stores. More than 90% of the stores that can quickly grow and stabilize are corporate stores. This is actually easy to understand, because as an e-commerce platform, Amazon certainly hopes to have many high-quality sellers. Between individuals and enterprises, it is obvious that enterprises are more in line with the standards of high-quality sellers.
Business license issues
First, a business license is just a pass to enter Amazon. New Amazon sellers do not understand the rules for entry, so they have a big misunderstanding about the business license required to enter Amazon, thinking that the status of the business license will affect the status of the store. This is a misconception.
If it is a first-instance store, if it encounters a second-instance review, it will need a second-instance bill that matches the license; if it has passed the second review, the business license has basically nothing to do with the store. This is like taking a train. You need your real-name ID when buying the ticket, but once you get on the train, you basically don't need to take out your ID unless there's a ticket check.
Second, the channel to obtain a business license. In addition to registration, there are many other ways to obtain a business license. Relatively speaking, current registration is the least efficient method. In addition, registering an Amazon store right after obtaining a business license will invisibly increase the registration risks and make the store bear unnecessary risks.
When to enter Amazon
New sellers who pay attention to Amazon’s entry policy know that almost all new stores in the second half of the year will face a second review. Because the review is extremely strict, even if you have real water, electricity and gas bills, the chances of successfully passing the second review are not high. In December, the first-instance approval rate for entering Amazon increased, and a second review was no longer required. However, in my opinion, this temporary relaxation is more like a last gasp. Once Amazon completes its annual investment target, the second review may be more stringent than the previous one.
The above is the relevant information about Amazon’s entry in this issue. If you want to get more Amazon knowledge, please continue to pay attention!
