For the vast majority of cross-border e-commerce companies and brands, foreign social media is an important battlefield for marketing that cannot be ignored. So how do we systematically conduct marketing on overseas social media? Are there any tools that can help us do this? Today, the editor brings you an overseas social media marketing tool - ContentCal. So what is ContentCal? What is the use of ContentCal? Please listen to the following explanation~
First of all, what is ContentCal? What kind of software is it? In general, it is a social media planning tool that is specifically designed for the planning and approval stages, helping users to plan the overall schedule of social media marketing activities. ContentCal was founded in 2014 when CEO and founder Alex Packham quit his job to start a social media marketing agency. Creation of the software that would eventually become eContentCal began almost immediately, taking just two years to move from an internal toolset to a standalone SaaS product. It provides a lot of channels, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Medium, which are all within the scope of its services.
So specifically, what is ContentCal good for? ContentCal is essentially a visual calendar. Users can add all team members, managers, clients, etc. to this tool. Afterwards, users can assign specific roles to each person to clarify each person's tasks and permissions. In addition to this, approval processes can be created. But in detail, it provides services such as analysis, automatic publishing, contact management, customer positioning, keyword filtering, multi-account management, post-scheduling, customer engagement, multi-user collaboration, reporting/analysis, hashtags, content planning tracking, content storage, tag management, etc. It can be said to be very comprehensive.
So is it difficult to get started? It’s actually very simple. ContentCal has a well-organized interface and an easy learning curve. On its main dashboard, you’ll find a series of tutorial videos (approximately 60 minutes of videos) covering all the features of the platform. If you get stuck, you can easily access these videos for reference. Additionally, there's an overlay that gives you a brief introduction to what you can do on the platform when you first enter any module. All in all, it's pretty intuitive.
Finally, there is ContentCal’s pricing. How much does ContentCal cost? It is mainly divided into three versions. The services are differentiated according to three pricing levels: US$37/US$119/custom pricing.
