Promoting hot-selling products on Amazon is a technical job. As Amazon sellers, what ideas should we have for promoting hot-selling products? Next, let’s learn about some ideas for promoting hot-selling products on Amazon.
Amazon’s strategy for promoting hot products: FBA shipment quantity
In the process of creating new products, sellers often encounter a problem: How many new products should be sent to FBA? Generally speaking, new products are a process of trial and error. It is not said that a product will sell well as soon as it is put on the shelves. Of course, it is also possible that a new product will be out of stock within a few days after it is put on the shelves. The specific FBA shipment quantity should be combined with preliminary data research and product costs. Generally speaking, it is appropriate to ship about 30 to 50 new products.
Think about it the other way around: if sales are good, for example, there are 1 to 2 natural orders every day after the product is put on the shelves, in this case you should consider preparing the stock, rather than waiting for about two weeks to prepare the stock. It is also faster to send express to replenish the stock and put it on the shelves, and at the same time start self-delivery and follow-selling.
Amazon’s second idea for pushing hot products: CPC creation
Regarding CPC advertising, there are automatic advertising and manual advertising. If the completeness of the initial listing reaches more than 90%, including pictures, titles, bullet points, descriptions, A+ pages, etc., and the FBA goods are also on the way, then you can turn on automatic CPC advertising to run data.
Generally, after running automatic advertising for 1 to 2 weeks, you can download the background CPC data to set up manual advertising. In addition, before FBA is put on the shelves, sellers should organize the key precise matching and broad matching keywords.
Amazon’s third strategy for promoting hot products: Review plan
New product reviews play a very important role in the conversion rate of listings. We have written a lot about this in previous articles. Reviews are naturally an important part of the new product marketing plan.
Generally, after a new product is launched, you can start sending it for testing safely and skillfully (order according to keywords), and leave a review in the 2nd to 3rd week.
Amazon’s fourth idea for promoting hot products: QA plan
Most sellers focus all their energy on reviews, and few do QA. Amazon has been constantly updating its review algorithm, but Amazon has not yet focused on spot checks in the QA area.
But QA also has weight. It is not just a product problem discussion area, but it is also very helpful in increasing the keyword ranking of listings.
New products must complete at least 6 QA within 1 month, and the core issues discussed for the product must be pinned to the top by clicking likes.
Let’s take a look at how Amazon includes keywords in QA. Enter the keyword pen in the search box, and all questions and answers in this listing containing the keyword pen will be displayed.
Amazon’s fifth way to promote hot products: store promotion
In addition to the on-site CPC automatic advertising and manual advertising settings, you also need to set up promotion-related promotions and promotion discount settings.
In particular, the affiliate marketing settings can, to a certain extent, be associated with the store's high-traffic and relevant listings, thereby bringing in additional orders and improving natural rankings and weights.
In addition, you can also use coupon settings. Since the coupon function has a unique logo, it can stimulate buyers to place orders to a certain extent. Of course, in addition to on-site marketing, sellers can also try to promote deals outside the site or various discount websites.
In general, the above mentioned 10 directions of the new product marketing plan involve too many details, so it is impossible to write each specific plan in detail, but at least it can give sellers some ideas.
The above is the knowledge about Amazon's hot products in this issue. If you want to get more relevant content about Amazon, please continue to pay attention!
