Amazon wants to promote a hit product, but it is confused when looking at its own products and seeing other Amazon sellers thriving, it feels bitter. So, as an excellent Amazon seller, what kind of ideas do you need to create explosive products?
Amazon’s first idea to promote hot products: new product copywriting
After deciding to put a product on the shelves, in addition to purchasing samples and comparing quality and price, the most important thing is to "write new product copy." Let me ask you first: How many people have a relatively professional set of Excel spreadsheets when writing new product copy?
In fact, Excel spreadsheet, as a basic framework, represents your logical thinking and way of doing things.
In addition, you also need to: study the 1~2 star negative reviews and 5 star reviews (human intervention is not excluded) of competing ASINs (at least 3 ASINs), and find out what the negative reviews can best reflect the customer demands and concerns. You need to explore these. As for some very authentic descriptions in positive reviews, you can add them appropriately in the bullet points. Copywriting is actually a detailed job and takes at least 2 to 3 days.
To sum up: because Amazon's new product period is 3 months, traffic is generally concentrated in the last two weeks. Before your product is put on the shelves, in order not to waste new product traffic, the core products need to be carefully prepared with text and pictures, and then uploaded. Do not put it on the shelves casually or wait until after it is put on the shelves to optimize, which will directly waste new product traffic.
Amazon’s second idea for pushing hot products: sales method
Amazon listings can be sold in two ways: "independent listing" and "variant listing". There is still some uncertainty in the early stages of new products, so it is not encouraged to release too many variations of the same product.
The new product is only used as a process to test the market sales. It is recommended to have about 2 to 3 variants to give consumers more choices.
In addition to selecting a major category when uploading to Amazon, you also need to select a node (BTG). It is generally recommended to use a template to upload the listing so that Amazon backend has a path record.
If any problems are encountered during the uploading process, the seller only needs to provide the Batch ID to customer service.
Amazon’s third strategy for promoting hot products: node selection
In addition to selecting a major category when uploading to Amazon, you also need to select a node (BTG). It is generally recommended to use a template to upload the listing so that Amazon backend has a path record.
If any problems are encountered during the uploading process, the seller only needs to provide the Batch ID to customer service.
How to choose nodes? It is recommended to refer to at least 3 ASIN nodes for selection. Competitive ASIN judgment is generally considered from two dimensions. First, look at the ones with more reviews, which are the most intuitive.
Secondly, look at the latest listing date. Some products will display the specific date "Date First Available" in the Product Information. If not, look at the date of the first review.
Amazon’s fourth idea to promote hot products: picture improvement plan
Generally, a listing must have at least 7 pictures uploaded. All picture design ideas must refer to the ASIN of competing products. Think about it, the competing products are already selling well, so the picture composition and design have already impressed the customers, verifying the marketing thinking.
One thing I want to emphasize about pictures is to make full use of contrast pictures, which are more powerful than any other scene pictures or detail pictures.
Amazon’s fifth way to promote hot products: pricing plan
It is generally not recommended to set the price of a new product too high in the early stage, but it does not mean selling it at a loss. After deducting the FBA shipping fee, platform commission, and first-leg shipping fee, etc., the profit can be controlled within an appropriate range, such as around 20%. Of course, the most important thing is to refer to the market pricing of competing products.
Price is a relatively flexible factor, and it is not recommended to change it frequently. Generally, after a listing has accumulated a certain number of reviews and its ranking has risen, it can be increased in a spiral manner by 1 to 2 US dollars.
The above is the relevant content about Amazon's hot products. If you want to get more Amazon knowledge, please continue to pay attention!