Should newcomers to the Amazon industry start by selling goods on Amazon or focus on Amazon Premium Products? Before answering this question, let’s first take a look at the differences between Amazon Premium Products and Amazon Distribution and the resource requirements.
The so-called Amazon boutique model focuses on product selection and marketing, because if the boutique products do not send FBA, do not do evaluations, and do not do CPC, there is no trick at all. Some merchants have even adopted a "Buddhist" approach, relying on Amazon's natural traffic and reviews to convert orders, but the premise is still product and low-price strategy. High-quality products require higher resources and carry greater risks in the early stages.
Amazon's large-scale distribution model focuses on distribution, abandoning the precise product selection and advertising traffic generation of the boutique model. However, in the later stage of the distribution model, it is also developing towards high-quality products. In fact, Amazon’s current large-scale distribution model is the main source of big-selling orders. The distribution model is not as simple as everyone thinks. It is not just a mindless and crazy launch of products.
The distribution model of the Amazon platform is to list multiple SKUs and multiple accounts. You need a stable service platform or develop your own system to manage SKUs and accounts, which also requires a lot of time and energy. Therefore, the editor who is just entering the industry recommends that you look for a reliable service company that can help you solve problems after placing an order, including product collection, optimization, conversion, and even logistics, etc. You don’t need to worry about it, which can save a lot of energy.
Therefore, there is no absolute distinction between the above two models. The key lies in which model is more suitable for your current resource allocation. Because there are still many people who use the distribution model to do self-delivery to make orders or use FBA for high-quality products.
The difference between mass-market goods and high-quality goods is just a matter of emphasis. Currently, making high-quality products means focusing on product selection and marketing. Because if you don’t use FBA, fake orders, or advertise, you won’t be able to make a success of your high-quality products. Large-scale distribution means giving up all these and focusing on distribution. However, in the later stage of the distribution model, it will return to the boutique model. After all, it is impossible not to spend energy to manage products with a lot of orders. So it is impossible to say that a company
If there is only a distribution or boutique model, it can only be said that the basic main line of the company's operations will be set at one. After all, in some categories, it is difficult to stand out among strong competitors simply by producing high-quality products, such as clothing. There is only one purpose for multi-platform and multi-account operations: to occupy categories and gain more traffic!
The above is the content about Amazon distribution and boutique model. If you want to get more information about Amazon, please continue to pay attention!
