On Amazon, it is true that whoever has the best-selling product wins the market. The order rate is closely related to Amazon's best-selling products. So, as an Amazon seller, how can you choose Amazon's best-selling products? What are the tips?
Amazon hot selling skill 1: Competitors with few reviews
Although product reviews are not the only factor that determines product ranking, it can be seen that most products on the first page of search results have a large number of positive reviews. Thousands of positive reviews tend to convert visitors into buyers. Therefore, there is a direct correlation between positive Amazon reviews and high search rankings.
If you search for your product’s primary keyword on Amazon and see more than 50 reviews for each product on the first page of search results, you’re facing some competition. It’s not easy to get 50 reviews for a new product because you’re competing with established sellers with a good sales history.
To do this, you can collect keywords for products with less than 50 reviews on the homepage, and get some reviews in the early stages of the product launch, and you will have a better chance of getting on the homepage in a short period of time.
Amazon hot selling skill 2: size is important
Sellers are often advised to sell small and lightweight products, but the fact is that there are many bulky, oversized items that also sell well on Amazon. For sellers, you should understand the size and weight of the product you sell, as well as which size class it belongs to before deciding to purchase it.
Amazon hot selling skills three: high profit margin is king
Once you have considered the various factors in product selection, you can start looking for suppliers, such as A quick search on Alibaba for the product you want to sell will reveal a ton of results to choose from. Open the page of the product you’re interested in purchasing and compare its price with the price on Amazon. Ideally, you’ll find products that are at least 75% off the retail price on Amazon. If the average retail price on Amazon is $10, you will pay no more than $2.50 for that item.
Profit is important because it determines whether you make money or lose money. Sellers are often looking to do more than just break even; they need to achieve a healthy profit margin to cover hidden fees that you may not have considered when selling on Amazon.
For example, Amazon charges short-term storage fees and long-term storage fees for items stored in its warehouses.
So if you source a standard-sized item for $10, it’s not going to work to retail it on Amazon for $19.99. The retail price will probably need to be closer to $35-$40 to leave enough profit margin after all fees and hidden costs.
Amazon Hot Selling Tip 4: Find Highly Searched Amazon Keywords
Similar to SEO, you need to find good keywords for your products to maximize your revenue potential. Finding a relevant keyword with high search volume on Amazon is a seller’s top priority. Unless they know the exact name of the product you sell on Amazon, users can only see your product when they enter keywords related to your product. By targeting keywords with high search volume in the platform, you can increase your visibility in your target market and attract your target audience to buy your products.
Amazon hot selling skill 5: Competitors’ pages are not optimized
Typically, pages that appear on the first page of Amazon searches already have their product pages optimized. But many sellers’ pages still need improvement.
Here are some common mistakes that can cause your product pages to not function properly:
Few or low-quality product images
Non-descriptive product titles
Limited description
Useless product bullet points
Therefore, if you find other sellers’ product pages on the first page of search results that still need to be optimized, it means that if you sell similar products and your product pages are optimized, you have a better chance of standing out in the search results.
The above is the relevant content about Amazon's hot products. If you want to get more knowledge about Amazon's hot products, please continue to pay attention!
