As the world's largest cross-border e-commerce platform, Amazon has different strategies in various countries around the world. A few days ago, an Amazon seller friend asked what are the best-selling products on Amazon Japan. Next, let’s take a look at the best-selling products on Amazon Japan.
1. Current Status of Japan’s E-commerce Market
According to statistics, Japan's e-commerce scale ranked fourth in the world in terms of global e-commerce sales share in 2018. Judging from the growth trend, the scale of Japan's e-commerce is also increasing year by year, and the degree of e-commerce in Japan is also increasing year by year.
2. Japanese culture and consumption characteristics
Japan is an economically developed country with a high degree of westernization. Its consumption habits are similar to those of Europe and the United States. Apart from Japan's unique cultural festivals, most promotional seasons are also similar, such as Christmas, New Year's Day, Valentine's Day, Mother's Day, Father's Day, Prime Day, etc. Therefore, everyone can easily replicate the successful experience of European and American sites.
3. Analysis of hot-selling products on Japan site
We all know that the Japanese are influenced by American culture. For example, the suit culture of office workers, baseball, camping and other sports are very popular. From the category point of view, except for the categories that are difficult for Chinese sellers to develop, such as books, audio-visuals, food and medicine, clothing, consumer electronics, kitchen appliances, home furnishings and decoration categories all occupy a certain market share in the United States and Japan. The Japanese site can start with these categories first.
Best-selling product on Amazon Japan: Consumer electronics
On the US and Japanese sites, hot-selling consumer electronic devices include mobile phone functional accessories, power banks, charging cables, sockets, screen protectors and Bluetooth headsets, among which wireless charging products are growing rapidly. In addition to the rapid upgrading and innovation of new technical specifications, differentiation and branding have also become mainstream trends in this category.
Potential best-selling products on the Japanese site include car chargers, Bluetooth keyboards, voice recorders, headphone storage bags, wireless chargers and other products. It should be noted that for products with wireless, wifi, bluetooth and other functions (collectively referred to as electrical communication products), the Japanese Ministry of Internal Affairs and Communications requires them to apply for GITEKI certification (Technical Appropriateness Certification) and put the corresponding certification mark on the products. Japan's Electrical Safety Law stipulates that electrical products must comply with corresponding electrical safety technical indicators and be marked with PSE MARK on the products. In addition, electronic products, especially those involving buttons and plugs, must be equipped with Japanese manuals, which can reduce the return rate and customer service pressure.
Warm Tips: Japanese consumers prefer simple designs, and black and white are the best colors.
Best-selling product on Amazon Japan: Small kitchen appliances
Small household appliances are a category that many sellers are fond of but are also eager to get into. Why? Because there is a threshold for new products, the volume is really good, and it is a necessity with no obvious seasonality, so the feasibility is very strong. Let me first introduce to you a few products that sell well in the United States and are also relatively easy to sell in Japan. There is basically no big difference in specifications, size and functions. Anyone who has related product supply chain can immediately go to the Japanese site to sell.
In addition, there are some products with great potential, such as coffee machines or electric kettles, but given the preferences of the Japanese, it is recommended that the Japanese site give priority to simpler styles and products with smaller size and capacity. Finally, we remind all sellers to pay attention to whether the products are compliant. Electrical products must also comply with the Japanese Electrical Safety Law requirements mentioned above.
Warm reminder: Compared with the United States, Japanese homes have higher requirements for space utilization, so small and simple products are more popular.
Best-selling products on Amazon Japan: Sports products
Like Americans, Japanese also love outdoor activities such as mountain climbing, camping, and barbecue. However, unlike the United States, where the peak season for sports products is concentrated at the end of the year, sales of sports products in Japan fluctuate with temperature trends. Sales increase as summer approaches, with the highest sales peak around Prime Day.
Compared to the US site, many products can be sold directly on the Japanese site, but preparations need to be made in advance in the first half of the year! Especially starting from April, products such as dining tables and chairs, tents, carts, etc. required for outdoor barbecues, large fitness equipment with high unit prices, seasonal cooler bags, sunglasses, diving goggles, etc., have become hot-selling products.
The above is the relevant content about the best-selling products on Amazon Japan. If you want to get more relevant content about Amazon Japan, please continue to pay attention!
