Amazon's market information is unpredictable, so how can we, as Amazon sellers, find market positioning and apply effective market positioning information to our stores?
The sales of Amazon's products in the market are affected by different trends, among which the biggest influencing trend is market and consumer demand. In different sales seasons, sellers have to cater to these two trends in order to fully expose and sell their products. This is also the key to creating hot products and continuous orders.
Market research, demand perception
I believe that no seller will directly choose to put a product on the market after simply building it. The creation of the product must be carefully researched and applied to the Listing, which is the static trend mentioned above. In addition to discovering product keywords from the selling points of the product itself, the decision-making power is actually in the hands of the market and consumers. After all, it is the algorithms and the degree of information display that will ultimately make consumers actively pay. Therefore, it is necessary to conduct sufficient market research and perceive user needs. Sellers can start from these two aspects: the overall market trend and similar competitive products, find the commonalities of their own products and the differences that can be highlighted through analysis, and apply them to the listing.
After discovering the static influence trend of the product, sellers have a rough idea of how to create the listing. The next step is to invest in dynamic trends to compete for sales. Of course, we don’t pursue those illusory accidental hot products, which require more energy and cost. Sellers should seize the current hot trends in the market and consider how to use their own products to take advantage of the popularity.
Consumers and market positioning
When a product is put on the market, it changes from a closed state to an active and moving existence. In addition to being affected by the product attributes itself, the current market trends and consumer demand in the market will also affect the final sales of the product. What sellers have to do is to cater to these trends and optimize and modify the product promotion strategy.
For example, the new year’s name Reiwa has been a hot topic on Amazon Japan recently. For sellers on the Japanese site, it will definitely be a hot word in the sales process in the next few months. Products containing Reiwa-related keywords have already been launched. If sellers also add relevant keyword sentences to their products, they will be able to "take advantage of the popularity". This is a marketing method that meets market trends and consumer needs.
After these are done, sellers will have a basic framework for their product positioning. The next step is to fill in the framework, segment the corresponding consumer groups based on the characteristics of their own products, and analyze the data to carry out product marketing positioning and plans in the market, so that their products can occupy an advantageous position in the competition.
The above is the relevant knowledge about Amazon's market positioning information. If you want to get more Amazon information, please continue to pay attention!
