Recently, some Amazon seller friends have reported that their Amazon store sales have plummeted. They have tried many methods, but the store sales still cannot return to the original level. What should we do when we encounter this kind of problem? What is the reason for the decline in Amazon sales? Next, let’s take a look at the reasons why Amazon’s sales have declined.
Possible reasons for Amazon's sudden drop in sales
1. Reasons of the seller himself
1. Whether there are low-scoring reviews or negative feedback
Low-rated product reviews can seriously affect product sales. At the same time, negative feedback from buyers is also an important factor affecting sales decline.
2. Is there any change in product ranking?
Sellers can search the rankings of related products on Amazon to see if there are significant changes compared to the original rankings. If your search results ranking has dropped, there’s a good chance that this is the reason for your reduced sales.
3. Are other sellers copying your products?
Many sellers like to take advantage of the time difference in foreign countries and sell other sellers’ listings in the middle of the night. Products being sold by sellers will lead to the loss of some traffic and even the loss of shopping carts. Therefore, you need to check if anyone is copying your product.
Sellers who do not have registered trademarks or brand records are advised to register trademarks or do brand records, which will be more advantageous in driving away copycat sellers.
4. Whether the shopping cart has been stolen
Usually, on Amazon, a large proportion of sales come directly from the shopping cart, which can be said to be "whoever controls the shopping cart controls the world." If you had a shopping cart before and now it has been taken away by other sellers, it is normal for your sales to drop.
5. Has the ad ended?
If you have advertised on Amazon, after the advertising period ends, traffic will begin to decline, and sales will drop quickly as well.
6. Is the product affected by seasonal factors?
If the products you sell have seasonal trends, then after this season, the sales of the products will definitely be greatly reduced. However, it seems that the season is not over yet, so there is no seasonality issue.
7. Is the product out of stock?
For example, when FBA is out of stock, many times, some sellers fail to manage their inventory well and forget to replenish the stock in time. It is recommended that you put more effort into inventory management. You can check the FBA inventory when you have time every day to prevent FBA out-of-stock problems.
Of course, the same applies to sellers who ship their own goods. It is worth mentioning that compared with FBA shipping, self-shipping has no advantages in many aspects, such as the inability to compete for shopping carts.
8. Listing weight is reduced
If your product sales have always been very good, but the product distribution and after-sales aspects are not handled properly, such as delayed delivery, high order defect rate, high order return rate and other issues, the overall performance of your account will deteriorate, and the listing weight will also decrease. Needless to say, sales will definitely decline.
9. Being overtaken by competitors
If one of your products encounters a competitor and is overtaken by it, then the market share of your product will be divided up by other competitors and sales will naturally drop significantly.
2. Amazon's reasons
Another situation is that the seller's product traffic declines, which can also lead to a sharp drop in sales.
We can analyze from the Amazon platform rules, the possible problems are:
1. Amazon adjusts your listing
If the sales of one of your products are obviously better than other products, the Amazon system will make some adjustments to your listing and allocate more traffic to this product. This is not a good thing. It can easily cause an imbalance in your product traffic and ultimately a sharp drop in sales.
3. Weather reasons
1. Impact of hurricanes in the United States
In addition, some sellers believe that the decline in sales may be partly due to the impact of Hurricane Florence in the United States in recent days. Officials predict that this is the most serious hurricane to hit North Carolina in 64 years. As a result, Amazon and sellers will experience delays of several days from shipment to receipt.
2. Impact of typhoons and earthquakes in Japan
It's not just the Amazon.com. The Japan.com was also affected by typhoons and earthquakes, causing many sellers to see a drop in sales or even no orders.
The above is the relevant content about Amazon sales. If you want to get more knowledge about Amazon, please continue to pay attention!
