Is AliExpress or Amazon suitable for a novice? In fact, I can’t say for sure, because I don’t know what your situation is. So, is AliExpress or Amazon suitable for a novice? In fact, this question should be judged by the sellers who want to open a store. Of course, the situations of these two platforms are different, so let’s take a look at the fateful characteristics of AliExpress and Amazon.
Amazon is currently the platform with the highest sales volume among the four major cross-border e-commerce platforms, ranking first in terms of both the number of users and the purchasing power and consumption level of buyers.
Amazon has sites in multiple countries, and its sales and distribution model is similar to that of JD.com (JD.com is the domestic version of Amazon). Through Amazon FBA distribution, sellers can sell a variety of goods, including large items. Of course, Amazon can only sell in countries where it has opened sites, such as the United States, the United Kingdom, France, Germany, Japan, etc., and countries without sites cannot be covered. Moreover, each country needs to open a corresponding seller account, upload products in the corresponding language and provide customer service in the corresponding language. Amazon has a large number of operational details, which is very cumbersome for new sellers, and the learning and trial-and-error time is very long.
For example, it is necessary to do brand registration, sales license and certificate, as well as anti-counterfeiting, advertising, review acquisition, and a large number of background operation rules, so it is very difficult for new sellers to operate.
AliExpress is a cross-border e-commerce platform under the Alibaba Group. AliExpress ranks first in market share in Russia, Ukraine, Eastern Europe and some countries in the Middle East.
AliExpress is also a very typical Alibaba platform, with a fully Chinese backend operating system, operating rules and procedures, store operation methods, and advertising system that are very similar to Taobao and Tmall in China. It requires team-based operations and a lot of effort.
Currently, only enterprises can join AliExpress, and the entry threshold is a deposit of RMB 10,000. In addition, a quality guarantee deposit must be paid for each category. The access to some popular and special categories is very strict, which is very similar to the Tmall model. The financial and operational thresholds are very high.
The operating threshold of AliExpress is not that high because it is a domestic cross-border platform, and sellers who have worked on Taobao and Tmall will have more experience. There is a lot of market and traffic on Amazon, but it is difficult for a novice to operate. So each has its own characteristics.
The above is the relevant information about AliExpress and Amazon. If you want to get more cross-border knowledge, please continue to pay attention!
