What should you do if a new Amazon store has no orders for a month? If this happens to your store, you should start to reflect on whether there are any mistakes in every link, from products to promotion methods, logistics to after-sales service. After all, the traffic on the Amazon platform is very large. Under the premise of such a large basic traffic on the platform, how can your product break through the heavy siege and carve out a way out? So what is the solution for a new Amazon store that has no orders for a month? Next, I will bring you some tips on how to quickly place orders on Amazon.
1. Do enough market research and choose the right products
First of all, the new stores are far behind some old stores in terms of ranking and reviews. If you choose similar products that are popular in the market, it will be difficult for you to compete with some powerful big sellers. So how do you choose the right product? You need to do enough market research to see whether your product is popular in the market, how big the market capacity is, how many competing products there are in your category, whether the main image of the product after it is launched is attractive, and what competitive advantages your product has compared to others. Choose products that have market capacity, competitiveness and price advantages and then talk about promotion.
2. Conduct initial evaluation and accumulate reviews
The first important thing to do after a new product is launched is to review it. Even under the current high-pressure policies of the Amazon platform, fake orders are still an indispensable part of operations. In the initial stage of product launch, you should accumulate at least 15 positive reviews, and it is best if these reviews include various types of comments, such as videos and pictures, long reviews, and short reviews, and the proportions should be evenly distributed. Of course, you must ensure that the evaluation process is done with reliable resources. If you are not confident and are not sensitive to evaluation, you can try the early reviewer program.
3. Do a good job of promotion and prepare for exposure
For a new store that has been in operation for 1-3 months, it is important to emphasize that it is a new store. If you do not take good care of the new products after they are put on the shelves, the probability of naturally generating orders will be relatively low. If a new product is just left alone after it is put on the shelf, then even the best product will become waste. You must make a careful promotion plan. Once the product is on the shelves, you must focus on two points: first, exposure, and then conversion.
How to gain exposure? In fact, Amazon itself is a huge traffic pool, so on-site promotion cannot be ignored. You can run automatic advertising on a small scale from the beginning, but don’t run too many. On the one hand, the traffic of new products itself is limited, and on the other hand, it is also a budget consideration. When there are comments later, we will gradually increase the delivery of automatic advertisements. This will make up for the problem of insufficient traffic on the site after the new product support period, and we can also deliver keyword advertisements using the product names.
4. Take the trouble to create the listing, but also take the trouble to maintain it
When creating the listing in the early stage, the default hard indicators such as pictures, titles, keywords, etc. are optimized to a considerable extent before they can be put on the shelves. The basic optimization operations will not be repeated here. With the optimization and advertising skills in place, we now have a considerable amount of natural orders.
However, in the subsequent operation process, you cannot ignore the optimization of the listing, because the optimization of the listing is not achieved overnight. You need to continuously optimize and modify it, maintaining a frequency of three or seven days.
The above is the relevant information about Amazon. If you want to get more knowledge about Amazon, please continue to pay attention!
