If you want traffic and exposure on Amazon, finding advertisements is the easiest way. For those who do Amazon optimization, if you don’t choose the right operation method, the cost will be very high. Today I will introduce five PPC tools to you. Friends who want to do Amazon optimization and promotion should read them carefully.
Amazon's top five PPC tools:
Prestozon
1. Bid optimization, choose to view each custom keyword suggestion or automatically apply all. In the Bid Wizard, Prestozon examines each keyword and summarizes the data since the last bid change. As long as there is enough data, it will recommend new bids to get you closer to your ACoS goal.
2. Keyword suggestions. Automatic analysis of each search term generates customized suggestions for negative keywords and new keywords.
3. Optimize aocs, the target ACoS for each campaign, and Prestozon’s proprietary algorithm will make bidding recommendations based on this ACOS.
4. Save bid records. Once Amazon changes the ad auction, it will discard the old bids. Prestozon will save them so that you can understand the best bid for each keyword.
5. Support for Headline Search Ads (HSA), support for campaign, ad group and keyword analysis, so you can gain a deeper understanding of your advertising data in more detail than you can see in AMS or Seller Central.
Then except
SellerApp
SellerApp is a PPC management tool designed specifically for Amazon sellers. It can easily browse advertising data in minutes and help you quickly reach your target ACoS. It improves ad ranking by using the best keyword optimization strategy to bid on popular buyer search keywords. SellerApp's PPC Analyzer makes it easy for your ads to appear in the top ad positions.
PPCscope
PPCscope helps you optimize your Amazon PPC campaigns by showing you historical advertising performance and records using simple survey charts. It uses innovative analytical tools to help you identify the strengths and weaknesses of your PPC campaigns, showing you which keywords are effective and helping you replace keywords that are not working. With PPCscope, you’ll be able to easily leverage the data accumulated from current and past campaigns to make informed decisions.
Sellics
Sellics can assist sellers in optimizing Amazon PPC ads. The tool’s PPC management system tracks, analyzes, and reevaluates most Amazon advertising operations using user-friendly and helpful charts that are easy to learn. The main functions of Sellics include automatic keyword changes, pausing keyword ads, and setting negative search keywords.
Teikametrics
Teikametrics helps sellers save time, reduce wasted ad spend, and increase organic sales. Through its data learning, powerful automation, and expert guidance, sellers can find profitable keywords, create targeted campaigns to achieve goals, and let the software manage bids.
The above is some introduction to Amazon’s top five PPC advertising tools. If you want to know more about Amazon’s top five PPC advertising, please continue to pay attention!
