Recently, when many sellers found my refurbished listings, the most common thing that happened was that Amazon’s hot-selling product listings were frozen. Amazon has frozen your listing, what should you do? Of course you should unfreeze it and put it on the shelf again, but how to unfreeze it?
The listing appeal process is similar to the account appeal process. Note that even if you are only appealing one listing, you still need to find the root cause of the problem and then explain the solution steps and preventive measures. So where do you start to unfreeze your listing? Here are the specific steps:
Solution 1 to solve listing freeze: Reply to Amazon’s notification
First, sellers need to review all notifications received. Sellers are required to respond to every question unless Amazon specifically states in the notification that no response is required. A large number of notifications received may result in account freezing. Sellers must act fast. The more time and effort you put into drafting your complaint and resolving the issue, the better.
Solution 2 to solve listing freeze: remove bad inventory
Sellers need to determine whether this bad inventory is just an isolated case or whether many products are experiencing the same problem. It’s very possible that other products have this problem as well, but Amazon hasn’t discovered it yet. So quickly clean up all the products carefully, and then tell Amazon about this action in the complaint. You have done more.
Solution 3 to solve listing freeze: Find the root cause
Take advantage of this freeze to review Amazon’s help pages, selling policies, product guidelines, listing restrictions, and other regulations. Amazon may have updated its policies since you last checked. If you conclude that the problem lies with the supplier, then pay attention to your purchasing patterns and re-evaluate your suppliers.
Solution 4 to solve listing freeze: Think about your business activities
Even if your appeal letter does not include a review of your overall operations, at least conduct a business assessment. You may be able to find deeper issues that are indirectly affecting your performance or service quality.
Solution 5 to solve listing freeze: Strengthen your POA (Plan of Action) content
If your appeal is denied, you can submit another one. Review the content of the previous email and try again. Note that the content of this appeal should be more substantial.
Finally, it is actually very easy for sellers to avoid listing freezes, so sellers are advised to spend more time on prevention.
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