The atmosphere of the Chinese New Year is getting stronger and stronger. In order to have stable traffic, many Amazon sellers will use on-site or off-site deals to enhance their rankings before the peak season. So what is the difference between deals on and off Amazon?
The deals on the site mainly include Lighting deal, Best deal and Deal of the Day;
Off-site deals include Slick deals and Hotuk deals.
Deals on the site
1. Lighting deal
Lighting deal is referred to as LD. It is a time-sensitive flash sale event, which usually lasts for 4 to 6 hours. The duration varies between sellers and suppliers. It is 4 hours for the US site and 6 hours for the European site.
Of course, not all products can participate in flash sales. For example, products in categories such as e-cigarettes, alcohol, adult products, medical equipment, medicines, infant formula, etc. cannot participate in LD flash sales.
Application requirements:
At least 3.5 stars or above, high probability of recommendation;
Electronic products, home furnishing products, and office products require more than 10 reviews;
New products have a higher conversion rate and are more likely to be recommended or captured;
Delivery must be shipped using FBA;
The flash sale price is 20% off or lower than the current product price;
Registration frequency is once a month;
When LD recommendation appears in the Amazon backend, sellers can apply directly through the backend;
Or fill in the declaration according to the form requirements of the investment manager.
Ps: There is no LD recommendation for new products. Sellers can actively apply for flash sales by contacting the investment manager.
2. Best deal
Best deal is referred to as BD. Unlike LD, BD can normally be maintained for 2 weeks and can be participated in both the US and Japanese sites. It is worth noting that the price of BD will not be adjusted automatically and needs to be modified manually by the seller.
Application requirements:
A review with at least 3 stars;
The flash sale price is 15% off or lower than the current product price;
Ship using FBA;
The frequency of registration shall not exceed 2 times per month;
You can only apply through the investment manager, and the investment manager will submit the final version of the application to the US flash sale team for final review, and then the account manager will make the final submission to determine the launch time of the flash sale.
3. Deal of the Day
Deal of the Day is abbreviated as DOTD. The duration is 1 day. It is said that this flash sale is the highest level of difficulty on Amazon and an extremely rare activity, with only three advertising slots per day.
Application requirements:
This activity is not open to sellers yet and cannot be applied for.
Advantages of in-site deals:
Simple program
Large flow and more accurate
Can improve product ranking and sales
Can boost sales of other related products
Help buyers clear out slow-moving inventory and seasonal products
Disadvantages of in-site deals:
Amazon has strict requirements for applying for deals, and the title of the first image must be modified according to the requirements.
The review process takes a long time, which will affect the listing session and conversions
If it is BD, Amazon will ask for a direct price reduction and can only raise the price after the event
The price is much higher than the off-site deal
Off-site deals
The deals on the site need to have a good listing ranking, otherwise there will be almost no exposure. Off-site deals only need good product reviews and large discounts to get a lot of exposure.
1.Slick deal
The largest off-site deal in the United States is Slick deal, abbreviated as SD. The site has high posting requirements, requiring sellers to have more than 1,000 feedbacks, more than 50 product reviews, and a product star rating of no less than 4 stars before they can post.
2. Hotuk deals
Hotuk deals is also a large deal site in the United States. To post an article, the store must have at least 1,000 feedbacks and must have registered information locally in the United States. Currently, stores that have registered information from Chinese sellers are not accepted.
Of course, not all categories of products are suitable for promotion. Sellers must have a full grasp and understanding of the products before deciding whether or not to promote them.
In addition, the types of websites for off-site deals are different, and there are big differences between the overall audience and the common population. Sellers should choose website categories based on their products, such as clothing, mother and baby, etc. The appropriate channel determines the conversion rate and sales of the seller's products.
The above is the relevant content about deals inside and outside the site. If you want to get more knowledge about deals, please continue to pay attention!
