The new products in the Amazon store have been on the shelves for a long time, but there is still no good ranking? So how do we improve our rankings as Amazon sellers? Next, let’s take a look at how to improve the ranking of new products on Amazon.
Amazon ranking improvement method 1: Make good preparations for the product
The first step in promoting new products on Amazon is to make good preparations for the product, especially the optimization of the product page: the title, five-point description, keywords and pictures are the four indispensable elements. The title should highlight the key points and avoid repetition. If the product is a branded item, the brand name can be placed first. Regarding the five-point description, the most important highlights of the product must be highlighted, and keywords should be combined as much as possible while ensuring smooth sentences. The main picture must comply with the requirements of the Amazon platform and must also be eye-catching so that consumers can understand the product's functions, selling points, etc. through the picture.
Amazon’s second method to improve ranking: from the market perspective
1) For the best-selling products on the platform, you can choose similar products that are also best-selling on the platform, but remember not to engage in price wars and try to make some differentiated products.
2) Search keywords. We can use the backend keyword analysis to filter out the words that buyers search most frequently for reference.
3) Refer to hot sales on other platforms.
Amazon ranking improvement method 3: determine the main keywords for promotion
Determine the main keywords for Amazon's new product promotion and optimize SEO rankings on the Amazon site. Sellers can search on Amazon, which will recommend related words, or check the titles, reviews, and categories of similar products; use keyword mining tools to mine keywords, and the keywords mined through these channels can be used as reference.
Amazon's fourth method to improve ranking: product conversion rate sales weight ratio
The conversion rate will actually directly affect the natural ranking of a product. Ensuring product quality is the most important factor in improving conversion rate. On the Amazon platform where products are king, no matter how good the operation is, it is impossible to continue operating a product of poor quality.
Amazon ranking improvement method 5: associated traffic
Associated traffic is also an entry point that can bring traffic and customers to sellers. Amazon will mark each user's purchasing preferences and styles to recommend products they may need. Associated traffic refers to products of similar types, or some frequently searched and purchased products.
Amazon ranking improvement method 6: Improve the performance of the seller account
Performance indicators that affect the performance of seller accounts, such as buyers' neutral and negative reviews, sellers' order processing speed, inventory rate, order defect rate, refund rate, return rate, etc. Sellers can view specific information on the backend performance page. If the account performs well, the product ranking will naturally be improved accordingly.
Amazon ranking improvement method seven: improve
Listing optimization is the most important step in the Amazon operation stage. Nowadays, most Amazon sellers’ listings are not properly optimized, making them difficult to be found by buyers. The title, description and pictures are all very important. The title should be optimized with reference to the previous keywords; the description should use as many long-tail words as possible to highlight the product's functions and selling points; pictures should be taken from multiple angles, the higher the pixel, the better, to reflect the highlights of the product. At the same time, the listing should focus on questions and answers and actively respond to buyers.
Amazon ranking improvement method 8: proactive communication
After the buyer signs for the product, before the buyer leaves any comment, take the initiative to communicate with the buyer, show concern, ask about the product usage, listen patiently to the buyer's opinions, and if the buyer has any questions or needs, help them solve the problem immediately.
At the same time guide buyers to give good reviews.
Amazon ranking improvement method 9: Bundling sales
Bundled product sales provide more opportunities to embed keywords. Sellers’ products may get more rankings and exposure, and the chances of being searched by customers are also multiplied. With more exposure, the chances of gaining sales will also be greater. Creating a unique bundled sales package will not only bring in more sales, but will also greatly reduce your competition. This is because Amazon stipulates that copycats must sell identical products. In the case of bundled product sales, it is difficult for copycats to make the products exactly the same as the seller’s. Naturally, competition is reduced, and sellers can focus on selling their own products with peace of mind.
The above is the information about Amazon's new product rankings. If you want to get more Amazon knowledge, please continue to pay attention!
