Is Amazon's cross-border e-commerce reliable? It has been years, and Amazon has occupied most of the global e-commerce market. No one would believe it if you say it is unreliable. It is better to join the current Internet e-commerce as early as possible because the competition is becoming increasingly fierce. So why is Amazon's cross-border e-commerce reliable?
1. High traffic : Amazon’s website attracts nearly 200 million visits per month on average, which means that by selling on Amazon, you can reach many customers that you cannot get through other channels. Many customers prefer the shopping experience on e-commerce platforms and want to be able to buy all their products on one website.
The vast majority of traffic comes from Amazon’s traffic pool itself, and how does Amazon’s traffic get to your listing? Currently, most of it is keyword search. Another part is Amazon's PPC (advertising traffic), which is paid traffic. By investing in specific keywords or other advertising positions, your products will get greater exposure.
Another part of the on-site traffic is associated traffic, that is, your product may appear under the listing page of related products, and users will also click in. This is the so-called freeloading traffic, especially in the new product period, when the product has an advantage and appears under the listing of popular products, it will effectively divert the traffic of popular products and bring good conversions.
2. Logistics advantage : Amazon has its own logistics and warehousing service system, and Amazon FBA overseas transit warehouses provide diversified and personalized first-leg services. Professional agent for Amazon FBA first-leg transportation, FBA customs clearance, FBA return and exchange, short-term warehousing and other FBA one-stop services.
3. Diversified marketing models: Amazon has three main different marketing models. The first is the common third-party sellers who supply and ship goods; the second is a model that is a bit similar to eBay, which can sell second-hand goods; the third is mainly to cooperate with factories, the Vendor model, which is similar to the B2B model, that is, you supply Amazon as a supplier of Amazon, and Amazon is responsible for operations and sales. Now many domestic sellers with good performance have received vendor invitations from Amazon. So no matter what kind of seller you are, you can find your own marketing method on Amazon.
4. Algorithm advantage : Amazon uses a set of A9 push algorithms designed by itself. His core is: the good ones get better and the bad ones get worse.
In fact, it is a ranking mechanism, an algorithm formed by combining user preferences, habits and other factors, which can accurately push products that consumers are interested in. It allows products that sell better to get plenty of display opportunities in places where customers can find them, while also tapping into the potential of new products, helping high-quality products expand sales. The algorithm is continuously updated, and the push efficiency is high. The A9 algorithm identifies key products and thus obtains a large amount of traffic and transaction conversions.
Notes - The advantages of Amazon, a cross-border e-commerce platform!
5. Low advertising cost : As Amazon shuts down its third-party advertising system, the conversion rate of Amazon’s own PPC advertising system will be higher. Compared with the domestic advertising promotion that burns money, Amazon’s PPC paid advertising is really a conscientious promotion. As long as your keyword matching degree is high, the bid is reasonable, and the product has advantages, you can generally get a good conversion.
6. Wide coverage : Amazon has covered major countries around the world, such as the United States, the United Kingdom, Germany, France, Spain, Italy, India, Japan, Canada, Australia, Mexico, Brazil, etc. Amazon has become the world's largest retail website in terms of users, far surpassing Wal-Mart, Apple, eBay and China's e-commerce giant Alibaba. ComScore data shows that in June 2017, approximately 25% of the world's independent users used Amazon's retail and auction websites, and the number of Amazon's global independent users reached 383.5 million, ranking first in the world. 35% of Amazon's users are from North America, 31% are from Europe, and 24% are from the Asia-Pacific region.
The above-mentioned superior conditions of Amazon are enough to prove that at least this platform is reliable. After more than ten years of development and changes, the platform can now withstand any Amazon seller.
This is the relevant content of this issue of Amazon. If you want to get more Amazon-related dry goods, please continue to pay attention!
