Amazon's service philosophy over the years has always been to treat customers as gods and to set rules for Amazon sellers based on customers' service experience. Amazon sellers are almost always forced step by step by the authorities to provide the best service to buyers. So in this context, is Amazon's cross-border e-commerce still easy to do now? Let us find out next.
Amazon platform has four major theories :
1) Focus on products, not stores
2) Focus on customers, not sellers
3) Focus on display, not customer service
4) Focus on recommendations, not advertising
So it can be said that Amazon is a company that truly focuses on the buyer's experience.
In addition, there are several other reasons for choosing the Amazon platform:
1. Few sellers, many buyers and low competition. 01 With the development of online platforms such as Taobao and JD.com, competition has become very fierce. In order to gain a certain amount of attention, many businesses have adopted methods such as selling below cost price or asking people to fake orders. But on such a platform, merchants’ products must either have price advantages or be extremely distinctive, otherwise it is difficult to stand out. But the Amazon platform is different. The number of merchants on the Amazon platform is about one-tenth of that on Taobao, and its users are also not small. Coupled with its philosophy, more sellers will be willing to choose Amazon.
2. High unit price and high profit
Compared with other platforms, the average customer order value of AliExpress is US$10, that of eBay is US$12, that of Wish is US$12, and that of Amazon is over US$17. As for its profits, since Amazon's European customers have a high quality of life and most of them shop online, the average order value and profit are very high. For example, a product that costs 50 yuan in China will be priced at 50 euros when sold in Europe, and the net profit margin is as high as 70%.
The above is the relevant information about Amazon. If you want to get more relevant knowledge about Amazon, please continue to pay attention!
