What suggestions do you have for the many domestic Taobao sellers who want to do Amazon? Amazon is the global leader in cross-border e-commerce, while Taobao is the leader in the domestic market. There must be differences between the international market and the domestic market, so let's take a look at the differences between Amazon and Taobao.
1. Different profit models
Amazon: lowering supply chain and warehousing costs and earning high profits; Taobao: advertising display, advertising search, value-added services, etc.
2. Differences in Business Models
Amazon: online platform + supply chain + warehousing; Taobao: online platform.
Correspondingly, Amazon is equivalent to a large supermarket in real life, where only merchants can settle in, that is, B2C, while Taobao is a large bazaar where most transactions are individual to individual, that is, C2C.
3. Different target customers
Amazon: personalized services, belonging to the mid-to-high-end market; Taobao: popular services, belonging to the mid-to-low-end market.
In summary, the difference between Amazon and Taobao is the difference between B2C and C2C. I personally think that B2C has huge room for development in China (based on China's current basic national conditions), so Tmall, JD.com, Suning, Vipshop, etc. have risen in a short period of time.
Amazon Advantages
1. There are few sellers, many buyers, and low competition.
2. High profit, with monthly turnover of 20,000 to 70,000 yuan for a single store.
3. Amazon, the global shopping platform, has the highest average customer spending.
4. Logistics advantage: Amazon’s dedicated international logistics covers 185 countries and regions worldwide.
5. The return rate is low, buyers’ consumption level is high, and profits are guaranteed.
6. The cost of opening a store is low and does not require too much equipment. One computer can easily manage multiple stores.
7. Labor costs are low. Amazon communicates with customers through emails, and replies are received within 24 hours.
8. The store has the following advantages: there is no limit on the number of items in the store and no image space is required.
Amazon Disadvantages
1. It is difficult to register a store on the Amazon platform by yourself. You must have an application link from an internal investment manager, which has a high approval rate and fast store closing speed.
2. 70% depends on product selection, and 30% depends on operation. It cannot be done well without professional training.
Advantages of Taobao
1. Low threshold and easy to open a store.
Disadvantages of Taobao
It is not fair that RMB merchants crush small shops
Although opening a store is free, many extended functions require payment, as well as store deposit and image space.
The competition is too fierce. There may be hundreds of stores selling the same product. How can you make money?
In general, there are only a few people doing Amazon. The competitiveness is low, unlike domestic e-commerce platforms which are already saturated.
The above is the relevant content about Amazon and Taobao. If you want to get more information about Amazon and Taobao, please continue to pay attention!
