To put it simply, Amazon reviews are that Amazon sellers obtain comprehensive and real service reviews from Amazon platform buyers through the review platform. To be more specific, Amazon sellers contact Amazon buyers through the evaluation platform, and enter the store through the platform to purchase goods. After receiving the goods, the buyers will leave a high-quality and true comprehensive evaluation of the seller himself and his products, including: product quality, product appearance requirements, seller's service attitude, logistics delivery experience and other services. It can help our sellers make their products more popular on the Amazon platform, giving them better rankings, while also making it easier for subsequent buyers who enter the store to recognize their products. These real reviews are called "Review" and "Feedback" in the Amazon seller management system. Remember, this is an evaluation formed after a real transaction, not a review generated by a machine or software that forms virtual data. It complies with the rules of any e-commerce platform and is a method of obtaining reviews that is recognized by buyers, e-commerce platforms, and sellers.
There are three main evaluation methods currently:
1. Real person evaluation.
2. Machine brush
3. Manual brushing (operated by the company team)
Judging from the proportion of deleted reviews in May,
Machine-generated comments: The rate of comment deletion exceeds 50% (there is a risk of dead accounts)
Manual review: The review deletion rate is about 10% (relatively safe)
Real people sent for testing: A symbolic portion was deleted, less than 2%. (Safety)
All the above mentioned are FBA orders.
No matter it is machine brushing or manual brushing, this part involves many IT-related issues. As an IT novice, it is better to leave professional matters to professionals. Moreover, the investment is relatively large, so there is no need for small and medium-sized sellers to invest in this and they can just outsource it to others. If you have any needs in this regard, you can also contact Laoshe (zh-ytfj) for recommendations. I won’t share this technology here.
Real person evaluation program
1. The EDM test operation has been relatively easy to use and highly safe in the past two years. Because this is a one-to-one, point-to-point communication, and if the other party is interested in your product or your email, they will reply to your email. So the first email doesn't need to be long, just tell him:
You have a free product giveaway event.
What is the product?
What is the link to the product?
If you are interested, you can reply to the email.
If the other party is interested, he will reply to you after seeing the email.
By using EDM to invite comments, we have several goals to achieve:
1. Get the evaluator’s email address
2. Write a few email templates for inviting reviews (each template should be published within 5,000 emails)
3. Send mass messages through mass email software.
4. Filter out the users who responded and save them for future mass messaging.
FB (advertising) test
The main form is to run an advertisement, then direct traffic to your professional massage, and then complete the transaction through communication with customer service.
There are several nodes that need to be understood:
1. FB account: It is relatively troublesome to register a FB account now. It is easy to register but difficult to maintain the account, and it is easy to be suspended. Therefore, you must learn how to maintain your account and keep it alive before you can proceed to the second step. (The main idea of maintaining a FB account is to register a FB account with an iPhone and phone number, then play on the phone for two weeks, add some friends, and act like a normal user, like, leave comments, etc. Then move the account to the PC and operate normally for a few days.
2. Create PAGE. As long as the Page is alive three days after creation, you can proceed to the next step.
3. Apply for an advertising number. (If you need tutorials and channels in this regard, just contact Laoshe : zh-ytfj - it's free.)
4. Advertising. Advertising is very simple. You can open the link below to view it.
5. An important detail in advertising: If you want to make your advertising better, the target audience is very important. Facebook has a custom audience function. As long as you import a group of audiences, it can recommend you a large number of similar audiences through big data analysis. The cost of a single effect achieved in this way is quite low.
The above is the relevant content about Amazon reviews. If you want to get more Amazon knowledge, please continue to pay attention!
