As the world's largest cross-border e-commerce giant, Amazon has many internal rules. Many Amazon sellers often have their stores blocked for unknown reasons. Today we will take a look at why Amazon stores are blocked and what solutions are available for Amazon store blockages.
What is the reason for Amazon store being blocked?
1. Account Linking
The first item on the “prohibited seller behaviors” published by Amazon on its official website is “using multiple seller accounts.” This means that once Amazon confirms that a seller has multiple accounts without a reasonable reason, it will block these accounts.
1. Account Information
• Registration information: Name, email address (no rules), registration address (returns), phone number, credit card, password, etc. cannot be the same. If you register multiple accounts, any unique private information must not be the same.
• Amazon FBA shipping information association: address, phone number and contact person must be different for each account
• Receiving account: Whether using a US bank card, worldfirst or p-card, the card numbers must be different, but the names can be the same and there will be no association.
2. Network: Router MAC address, external IP address - Do not operate multiple accounts at the same time under the same external IP environment
3. Operation terminal: MAC address of network card, browser cookies, Flash objects, hard disk information (obtained through plug-ins) -- Do not operate multiple accounts (hosts) on the same computer at the same time
4. Store products
• The brands are not related, but more than 20% of the products in the two stores are related.
• Image association: product image name, image shooting angle, different stores should have different
• Description relevance: title description, detailed description. Many sellers are lazy and basically copy the previous store. Must be rewritten.
• Do not use the closed store’s trademarks or company or personal credit card address information
• Product Identification: The products on multiple stores are almost 100% the same. This is unsafe. It is recommended to operate in different locations. Some products are different.
• Brand registration association: The contact information of each registered website must completely correspond to the trademark registration and Amazon backend store information. This can not only increase the success rate of registration but also avoid association. (Except for brand licensing
• Store product information: The duplication of product information between stores should not exceed 30%.
How to prevent Amazon association: do "ten new": new email, new computer, new system, new browser, new router, new broadband, new mobile phone number, new credit card, new payment account and new products.
2. The store was closed due to the product not complying with relevant regulations
Amazon takes great care of consumers' shopping experience. Therefore, during the sales process, some products may cause consumers to receive old or damaged products due to some non-human and unpredictable factors, which will also lead to consumers' experience being impressed and receive AZ and bad reviews from customers. In addition, the attitude and results of after-sales service will also be the criteria for Amazon's assessment.
Solution:
1. Find out the cause
It may be caused during transportation or due to packaging problems, etc. If it is easy to depreciate in warehousing, you need to modify the product status and check the number of complaints about the product in question.
If you find a lot of problems, rather than stop selling a product, you may need to switch suppliers. If you use FBA logistics, creating a Removal Order for all returns can reduce the risk of your store being closed.
2. Take precautions to avoid landmines
• Familiar with Amazon's regulations for all product categories and statuses;
• If you are unsure whether a product meets the guidelines, don’t list it;
• Don’t mark the product status as “New” and then say in the product description that the product may look a bit old or have other defects due to being on the shelf for a long time;
• Do not relist the removed product immediately unless Amazon has given the all-clear;
• Destroy products that can no longer be sold to avoid future returns;
• Regularly check the status of perishable items in inventory
• Store perishable items separately from products with a longer shelf life
• File a complaint with Amazon and check remaining FBA inventory when a complaint is received.
• Before purchasing, ask for samples from suppliers, then test them and use them as reference standards;
• Keep products together in boxes so the scanner doesn’t miss any parts;
• Before sending to FBA overseas warehouses, put plastic bags on products that are prone to dust;
• Mark the warranty period on the product to ensure consumers know this before purchasing
• Before shipping, check the product status repeatedly;
• Monitor the complaint cycle and single out problematic products;
• Use the “Imperfect Orders” report in your Seller Central account;
• Review customer feedback to identify preventable problems;
• Label your own products instead of mixing them in inventory so you don’t have to be responsible for other sellers’ illegal products.
The above is the information about Amazon store closures. If you want to get more knowledge about Amazon, please continue to pay attention!
