Due to changes in Amazon policies, branded Amazon products and unbranded Amazon products are treated differently. Today we will take a look at how to upload unbranded and branded products to Amazon.
Amazon recently updated its “Brand Name Policy”, requiring sellers to provide a correct and valid brand name. Unbranded products must fill in “N/A” in the “Brand Name” column.
Amazon said: Customers make wise purchasing decisions based on detailed page information such as brand names, and accurate brand information will help customers find corresponding products and evaluate products when shopping. Therefore, the brand attribute on the listing should be consistent with the brand name of the product. If the listing does not belong to any brand, the brand attribute should be filled in as "N/A".
As soon as the policy came out, sellers of counterfeit products started crying. After all, brand registration requires trademark registration, and the registration process is quite cumbersome. Fortunately, if there is no brand, you can fill in "N/A" in the brand attribute column, and it doesn't seem to have much impact.
Even after changing the brand attribute to N/A according to the customer service's instructions, the product still failed to be uploaded. The seller asked Amazon customer service about the problem, and the customer service replied that they hoped the seller would register the brand, but the listing problem was still not solved. In theory, this policy is intended to protect sellers with registered brands, but the reality is that it forces sellers to sell their products at a disadvantage, making it difficult for new sellers who are unable to register their brands.
After repeated attempts, I finally succeeded in putting the products on the shelves. Products filled in with "N/A" will be displayed as "by Unbranded" under the front-end title, which means "unbranded products."
Therefore, when the Amazon store is on the right track, it is better for the product to have its own brand, because Amazon pays great attention to user experience, so the anti-counterfeiting measures will be very strict in the future.
The above is the relevant information about unbranded products on Amazon in this issue. If you want to get more knowledge about Amazon, please continue to pay attention!
