When it comes to Amazon's business operation model, it is actually about how all parties within the Amazon circle make money. So what exactly is Amazon's business model like?
To understand Amazon’s business model, let’s take a look at how it makes money.
How do service providers make money?
Ways to find business opportunities: Most service providers have certain experience with sellers, or are very familiar with some sellers, and then understand the policy changes of the platform and the needs of sellers. Or you can check out the Paopao Forum, groups and QQ groups to get a general idea of the direction in which demand is changing. The main business types include: direct reviews, VP reviews, fake orders, homepage, rush to buy, save stores, logistics, trademarks, fake associations, software development, training, VINE, A+, videos, graphics, off-site, clearance sales, buyer accounts, stores, etc.
Traffic acquisition methods: Amazon’s in-site group messaging (tools required), crawling sellers’ corporate information (or purchasing) and making phone calls to scan, offline activities, QQ groups, groups, forums, Internet celebrities, content marketing, hot spot marketing, and fission traffic.
For example, some x is very good at sweeping phone calls, QQ groups and groups. They are very good at this. Now many service providers hope to recruit some of the former Xide promotion personnel. MOS0 is very good at content marketing and traffic fission of public accounts, and has created many Moments screen-dominating events. Luo B is good at detonating traffic by changing the rules of the game in the industry. For example, the activity of charging 1 yuan for a direct review directly broke the industry rules and quickly attracted a large number of fans. Although the buyer account is prepared by the seller himself, the cost of the seller's trial and experience is reduced, and it is very topical, so the traffic is very successful. Old T is about rapidly promoting the exposure and progress of new hot spots, such as joining a group of people to apply for VC accounts and DI accounts. Although he encountered a lot of criticism after the failure, which was due to improper follow-up handling, the results of the traffic diversion at that time should be considered good.
As for the construction of the internet celebrity’s own personality, it is easy to offend people, so it is not convenient to discuss it here.
In order to gain traffic, some service providers will resort to fighting with others to create a good image for themselves. This method is really not recommended. Xiao Gangpao's creation of a service provider group has promoted harmony and made a great contribution to the industry.
There are also ways to boost traffic by creating features.
Is there a traffic pool: Because everyone will build QQ groups, groups, public accounts, etc., as well as a large number of personal accounts, which can also be regarded as accumulating a small traffic pool. The advantage of a traffic pool is that it can reduce traffic costs.
After-sales service plan: Generally try to avoid after-sales promises.
Due to risk factors, service providers avoid real-life encounters with certain businesses. For example, for services like brushing reviews, they generally try to avoid meeting customers in person, for fear that the store will be shut down and lead to disputes. The reasons behind this are very difficult to trace. Amazon rarely gives a clear reason for closing a store, and there will always be a small number of sellers who will put all the blame on the service provider. Of course, there are service providers who are not rigorous enough.
As for transparent services like taxation and trademarks, there is generally nothing to argue about. Logistics companies are also prone to disputes, mainly due to issues such as cargo loss and delays.
The disputes in training activities are mainly caused by the inconsistency between prior promises and subsequent promises. Otherwise, it is just a matter of bad reviews.
There is another problem, that is, some service providers collect a deposit before providing services, and charge a "handling fee" when refunding if the service fails, which leads to major after-sales disputes. When MOSS held a large-scale event in Guangzhou, it returned all the event fees collected to the participants. Although the loss is said to be in the hundreds of thousands, this after-sales solution should be supported by many fans. I agree with MOSS's approach.
In the software field, a company has suspended operations or switched to logistics due to after-sales disputes. The software field is actually a relatively rare field. Almost all software in the world has bugs. If paid software has bugs, it will definitely be criticized. What's more, as Amazon changes very quickly, bugs are bound to continue to appear. In addition, the educational cost of using the software is very high. Even if there are bugs, if after-sales service is good, 80% of consumers will still communicate well, especially those who understand the difficulties involved. During the process of developing the software, we met some very good merchants, but of course we also encountered some very few merchants that were difficult to communicate with. For example, a merchant tests the software for a week before purchasing it. About two months after the purchase, the software has executed more than 5,000 tasks, but the merchant still finds faults and makes trouble. Therefore, it is extremely difficult to avoid a small amount of negative news. However, if you insist on providing good after-sales service, although it is very hard, you will still gain the support of many users.
There are also consumers in the Amazon circle who expect the software's functions to directly lead to the final results. What it means is, I use your "Momo app", didn't you say it is the best "hookup app", so you have to guarantee that I can "get hookups". But for many things, there are many factors that lead to results, and there are also many changes in the external environment.
Gray routine gameplay: mainly the buyer’s black account, the so-called black account means that the acquisition channel is gray. However, service providers who resell buyer numbers can make millions a month when the market is good. Brushing reviews, brushing bad reviews, and carrying out projects through internal channels are basically gray areas.
The black trick is to use: number scanner, scan numbers, scan credit cards, and directly use these numbers and credit cards. This could be very profitable, with some people making over a hundred thousand a day, but if you’re not careful you could get into trouble.
The issue of business model innovation: It is mainly about breaking industry rules and changing the consumer experience cost. For example, the price of 1 yuan for a direct review is the lowest compared to the industry price of 6 yuan for a direct review. For example, setting up a mobile phone environment can be done with just 3,000 yuan, while most services on the market cost more than 20,000 yuan. We have tested this project. Or change from selling to renting, for example, renting a VC sub-account. It used to cost tens of thousands to open a VC account, but now it only costs 3,000 to rent it for a month. This is a new market opportunity brought about by model innovation. We also changed the software from being sold to being rented, and many users try it first and then pay after they find there is no problem. Although we thought about not making software, there are still many people who rely on it to make a living, so we insist on updating, upgrading and maintaining it.
If you know how the entire service provider makes money, you can basically understand the rules of Amazon's business operation model. The above is the relevant information about Amazon's business operation model. If you want to get more Amazon information, please continue to pay attention!
