Amazon’s discount information is a very important part for both Amazon sellers and Amazon buyers. For Amazon sellers, this may be the beginning of Amazon’s hot products. For Amazon buyers, this may be a step to guide consumption. So how does the upward movement of Amazon discount information help Amazon sellers?
Amazon’s discount information, which was originally in an inconspicuous position at the bottom, has now been moved to a prominent position and placed directly next to the price.
Some sellers said that Amazon should have done this a long time ago, and it is a good thing. However, has the adjustment of the discount information position been made in response to the voices of sellers and buyers? According to analysis by industry sellers, the upward movement of the discount information position may have the following impacts on sellers:
1. Amazon’s previous discount information was everywhere, but it was hidden in dark corners and was ineffective, which was criticized by sellers and buyers.
2. This change conforms to the wishes of sellers and buyers. It not only meets the needs of sellers for promotions, especially new product promotions, but also reflects the purpose of saving money for buyers.
3. It is good for promoting new products. In the era of evaluation, most products were given as “free gifts” at super low discounts. After the evaluation was banned, many sellers were at a loss. If low discounts are displayed in a prominent position, it will greatly increase the conversion rate of new products and drive traffic inclination, thus achieving the goal of creating new products.
4. Observe whether Amazon gives higher weight to links with large discounts. This will take time to test. If it is given weight, it will be a major benefit.
5. Sellers, from today on, pay attention to discount settings and don’t fall behind. In addition to new product promotions, the peak season is coming to an end, and this is also a good way for sellers who are eager to clear their inventory.
After reading this, as a seller, do you already have an idea? To put it simply, bundling means that if you have a shopping cart, you buy one item of product A at the original price, and then buy the complementary product B of product A, you can enjoy a 20% or 10% discount. For buyers, every bit of savings counts, and bundling can increase buyers’ first-time purchase rate.
When the peak season was about to end, Amazon had an idea and slightly changed the position of the discount information to a prominent position, so that the orders at the end of the peak season could continue to fly a little longer. This inevitably reminds people of another move by Amazon. On December 30, 2016, Amazon created a year-end festival to pave the way for increasing sales.
The new tricks Amazon has come up with have also created considerable benefits for it. Since the U.S. stock market resumed trading on January 3 this year, the e-commerce giant Amazon's stock has soared by $67, and its market value has increased by $32 billion.
The above is the relevant information about Amazon discount information. If you want to get more knowledge about Amazon, please continue to pay attention!
