First of all, we need to clarify the meaning of Amazon Choice keyword optimization:
1: The Amazon's Choice logo is only available for search results of "specific keywords". Searching for products with other keywords may not necessarily result in this logo.
2: In the categories supported by Amazon's Choice, "only one product in the search results for each keyword can receive this badge."
3: The keywords pointed to by the Amazon's Choice logo are all "keywords that appear in the title and match the same keywords."
Secondly, to obtain the Amazon Choice logo, you need to benefit from Amazon’s official evaluation of your entire store. Then you need to optimize the entire listing. Next, let’s take a look at how to optimize the listing.
1. Pictures
The first picture is the most important. The main product image should highlight the features of the product and show perfect details. Professional product images can increase the perceived value of your product and strengthen consumers’ confidence in its quality. High-quality images can entice buyers to click and learn more about your product.
2. Title and text
The text on the product details page is very important, it includes the title and product description. The best titles and product descriptions include relevant keywords. Sellers need to conduct keyword research to ensure that the keywords in the title and detail pages match user searches. Also read product reviews for yourself and your competitors to understand the language users use and apply it to your own benefit. Product descriptions need to point out features and benefits. Don’t forget to include your brand in the title so consumers can find you more easily.
3. Number of reviews
The more reviews a seller has, the higher their click-through rate will be. To increase reviews, try following up with users, running ads, or attracting external traffic. In addition to the number of reviews, ratings are also important. A five-star review is definitely better than a one-star one.
4. FBA vs FBM
No one wants to pay extra for shipping and wait five or six days to receive the product. So using Amazon's FBA service can attract these consumers who want fast and free delivery.
This is the end of this article about Amazon Choice keyword optimization. If you want to get more knowledge about Amazon Choice, please continue to pay attention!
