Looking at Amazon’s search data, you’ll know that Sponsored Products advertising is definitely worth the investment. By using this advertising service, you will get Amazon's search data, which can help you improve your ads.
Amazon offers the following suggestions on how to improve your search ads:
1. Find search terms that perform well
2. Add these terms as keywords to the corresponding ad groups, and then consider adjusting your bids to increase your impact.
3. Monitor performance and make adjustments
Amazon has the following basic requirements for sellers participating in Sponsored Products:
1. Have an active account on Amazon
2. Can be delivered to all addresses in the United States
3. Have active listings in at least one of the categories supported by Sponsored Products to sell new products, not second-hand or refurbished products
4. Buy Box is required
Amazon’s last requirement may seem strange, but the principle is actually very simple. If the advertiser does not get the Buy Box, then the Sponsored Products he creates are equivalent to directing traffic to other sellers.
The above is the relevant information about Amazon Sponsored in this issue. If you want to get more knowledge about Amazon Sponsored, please continue to pay attention!
