What is Amazon CPC?
CPC stands for Cost Per Clicks, which means "Amazon in-site advertising". It is a highly efficient promotion method for introducing traffic, with the advantages of high traffic, good cost-effectiveness and high conversion rate. For sellers who want to increase their product exposure opportunities in the short term, especially new sellers, CPC advertising is undoubtedly a very good recommendation.
What are the requirements for sellers to run CPC ads?
Amazon sellers need to be professional sellers and have a Buy box before they can run CPC ads. Other brands cannot be set as keywords, nor should keywords that are irrelevant to the product be set. The system will automatically identify and block such illegal ads.
What does Amazon CPC do?
1. Improve CTR
Click-Through-Rate (click-through rate) is a major factor in determining advertising placement.
If the CTR is too low, it means that the competitiveness of the advertising space is too low, and the effectiveness of the advertisement and the booth will be greatly reduced. At this time, it is recommended to replace the main picture with an eye-ball catching one, and optimize the title and price.
2. Improve order conversion rate
Conversion rate is the core factor in natural search ranking and advertising search ranking. After the click is generated, your product sales depend on your product details page. Therefore, you should check your ASIN conversion rate in time. If it is lower than 5%, it means that the listing is not very competitive in the market and needs to be optimized immediately.
This is the end of this article on Amazon CPC. If you want to get more knowledge about Amazon CPC, please continue to pay attention!
