The click-through rate and natural ranking of Amazon products greatly affect the store’s exposure rate, and the exposure rate directly reflects the order effect. No matter how long you have been in the industry, if you don’t pay attention to details when running an Amazon store, your product’s natural ranking and click-through rate will lag behind your competitors. Today, I will bring you eight tips to quickly increase the click-through rate and organic ranking of your Amazon store!
1. Component-based “bundled” sales
There are so many popular products everywhere, how can you ensure that your product stands out from the crowd? The editor recommends that sellers try to sell multiple product combinations together. This is the most effective and valuable way to create and add product listings.
2. Use advertising to stimulate the flywheel effect
Amazon's platform's natural ranking and advertising effects are actually not in conflict. Everyone knows that Amazon A9's reward algorithm really brings a high conversion rate to products. Therefore, the sales growth brought by the "flywheel effect" of advertising space will also increase the store's natural ranking and click-through rate to a certain extent.
3. Check compliance
Amazon is famous for having strict platform rules. Failure to comply with its rules will directly affect the store ranking and may even lead to the store’s reputation being blocked. The peak season is a good time to make big money, but it is also the peak period for account suspension. Whether the product list meets the review standards affects the natural ranking of the product.
4. Clear product description
The key product features listed on your listing are the primerealestate. They are the content at the top of the page or one of the things your customers see immediately after clicking on your product.
5. Fill in as many product attributes as possible
Amazon prefers product listings that are as full and complete as possible.
6. Obtain more comments through the following methods if applicable:
-Amazon Early Reviewer Program
-Natural promotion
Feedback turns into reviews
The above is the way I summarized to improve the click-through rate and organic ranking of Amazon stores. If you want to know more about Amazon’s operations, please scan the QR code below to follow us~
