Amazon has become a battleground for online toy sales in the United States and the European Union. According to statistics, more and more offline customers are beginning to prefer buying children's toys on Amazon. In addition, the Q4 peak season is approaching and a new round of store opening season is about to begin. So how can you pass the audit and successfully get a share of the pie in this golden season for selling children's toys? What certification is required to sell children's toys on Amazon?
First of all, as a hot-selling category, Amazon’s children’s toys category needs to pass very strict compliance reviews . On Amazon's US site, merchants need to provide a detailed toy inspection report and a US CPC certificate before selling children's toys on Amazon's US site. You must pass the review of Amazon’s US site and hold a CPC certificate before you can put your products on the shelves for sale. If the corresponding certification is not provided, the children's toys sold by the seller will be reviewed and cannot be put on the shelves or will be removed from the shelves. This is the requirement for the review and certification of children’s toys on Amazon’s US site. So what certification is needed to sell children’s toys on Amazon’s European site?
First of all, the children's toy review of Amazon Europe is more stringent . Cross-border merchants must clearly understand local review regulations and the children's toy review policy issued by Europe before exporting. In detail, we need to understand what is EN71, CE marking, REACH, ROHS directives and electronic toy standards. Only after passing them can we successfully list our own children's toy products on Amazon.
Take the EN71 Toy Safety Directive for example, what is the EN71 Toy Safety Directive? The EN71 Toy Safety Directive specifies the safety requirements for toys sold in the EU, and also covers other children's products. Its directive mainly includes 13 parts, covering all aspects of toys and children's products, including flammability, physical properties, children's pigments, etc. In addition, EN71 also specifies compliance graphic standards and various other labels.
The following is an overview of the 13 standards for EN71 issued by the EU:
EN71-1: Physical and mechanical tests
EN71-2: Flammability test
EN71-3: Toxic metal dissolution test
EN71-4: Chemical experiment toys
EN71-5: Non-test chemical toys
EN71-6: Age-refined label diagram
EN71-7: Children's coloring agents
EN71-8: Swings, slides and similar toys for indoor and outdoor family entertainment
EN71-9: General requirements for organic compounds in toys
Of course, if you want to list children's toys on Amazon Europe, you need to provide more certifications. If you want to get more policy analysis on Amazon children's toys, or the latest information on other categories, please continue to pay attention~
