The difference in profit model:
Cross-border e-commerce "dual-line shopping and retail" model
That is to say, open experience stores offline while running a shopping mall online, and operate both online and offline to implement a two-way model.
Purpose: First, it can use offline customer resources to enhance its publicity and promotion; second, it has just started, and doing so is also a relatively stable way to gradually seek upward development. Only by taking steady steps can we win. In the early stages, cross-border sellers focused too much on building platform-based online businesses and ignored the consumer service experience in many physical stores.
So far, after repeated changes, cross-border e-commerce has formed a complete shopping layout consisting of mobile clients, mini-programs and other mobile platforms, and has established dual-line shopping stores, forming a "online + offline" dual-line integration development trend. Not only that, cross-border e-commerce also uses "choose from all over the world" as its slogan, satisfying consumers' more demands for goods.
Tmall Global: Its profit model is mainly based on advertising revenue, keyword bidding, software and service fees.
Tmall itself does not participate in the sale of goods or services. The seller is responsible for the sales and services of the goods, and Tmall will not assume any responsibility. From this point of view, the profit models of Aomai Global Shopping and Tmall International are different.
Differences in supply categories:
Cross-border e-commerce has formed a complete shopping layout consisting of mobile clients and mobile platforms. The products it sells include 100,000 kinds of overseas products, including overseas maternal and child products, beauty and personal care products, clothing and luggage, food and beverages, home furnishings, etc., and 3,000 brands, covering 60 countries and regions including Australia, Europe, the United States, Japan, and South Korea, truly helping consumers realize their desire to "shop around the world."
Tmall Global operates in parallel with other merchants under the identity of Tmall stores. It mainly operates more than a dozen categories including digital home appliances, beauty and skin care, nourishing health care, mother and baby toys, etc. Compared with cross-border e-commerce, the types of products sold by Tmall Global are not as complete, so the categories they supply are also different.
This is the end of this issue's introduction to international cross-border e-commerce. If you want to get more information about international cross-border e-commerce, please pay attention~
