Independent website is a very unusual way to open a store in cross-border e-commerce. Independent website sellers have their own platform and rely on their own promotion for traffic. What are the key elements of independent website operation?
1. Product Selection
When operating an independent website, the direction of product selection is often to focus on features such as non-mainstream and novel. It is not recommended to sell popular and common products on mature platforms such as Amazon. Remove explosives. However, if you choose a hot-selling product, after a wave of sales, you will face the problem of difficult product selection again.
2. Landing Page
Independent site operations focus on the operation of product detail pages and theme pages. The homepage of the website is not recommended as the landing page, which obviously leads to a significant increase in the bounce rate. When copying photos, tables or texts from other websites or editors, you must pay attention to the compatibility issues of the landing page, whether it can be displayed normally on the mobile phone, for example, whether it is too large, whether it will be automatically reduced, etc.
ROI
1. For short-term hot products, the return on investment is not always good. If the popularity of a hit product has faded, don’t insist on it. Sellers need to take a parabolic approach to advertising. It’s almost time to develop the next hit product.
2. For brand products with long-term repurchase, the return on investment is divided into attracting new customers and promoting activation. When attracting new customers, you should pay attention to the landing page and the degree of match between traffic and products, and improve ROI through advertising optimization and precise traffic delivery. Use repurchase coupons through various promotional activities to encourage old customers to make multiple purchases.
3. ROI loss is not necessarily a bad thing. This is related to the seller's operating strategy. For example, although the seller ROI is at a slight loss, more seller information can be used to help the company's operating strategy.
For example, weight loss pills and beauty products will have a certain time period for repurchase rate. If the product does have an advantage, then the repurchase rate in the later period will not be low.
4. Conversion Rate
The following measures are recommended:
1. Integration of one-click payment methods, such as PayPal, Lianlian, and domestic third-party credit card payment channels.
2. Integrate localized settings to automatically match the most suitable payment method, shipping fee calculation method, etc. for buyers based on their IP.
3. It is very important to choose a mature system, but it is more important to choose a system that can be consulted and provided with technical support at any time.
5. Repurchase rate
1. The seller can create more added value for the buyer.
2. Good customer experience, such as unified size standards, logistics prices, shipping time, product updates, new product launches, etc.
3. The establishment of a membership system and member groups, and targeted automated marketing through the ShopyyCRM system, will play a certain role in increasing the acquisition rate.
4. Give customers some surprises. For example, give customers a little gift unconditionally.
This is the end of the knowledge about independent station operation in this issue. If you want to get more information about independent station operation, please continue to pay attention~
