What is CPC Advertising?
CPC is the abbreviation of “Cost Per Click”, which means charging per click. This method, combined with a click-through rate limit, can make cheating more difficult. Every click by netizens will bring real traffic or potential consumers to advertisers. It is one of the common charging methods in countries with more mature networks.
How to optimize CPC advertising?
First, ACOS is too low. There are two situations:
1. The display volume is very low. This is because the bid is too low, resulting in the ad ranking at the bottom. At this time, you can increase the bid.
2. If the click volume is low, you can analyze whether the main picture, price, and title need to be optimized, because these three are important factors that influence customers to click on your ads.
2. ACOS is too high
ACOS formula:
ACOS = advertising cost / sales brought by advertising = CPC / unit price * conversion rate
Influencing factors: bidding, conversion rate, selling price
Bidding:
Through the formula, we know that the bid is proportional to ACOS. The lower the bid, the lower the ACOS.
Keeping other data unchanged, slowly lower the bid and see how the ranking changes. If the ranking doesn't change much, you can continue to lower the bid until the ranking starts to drop.
Conversion rate:
1. Copywriting, review, QA optimization
2. Promote orders through reviewers’ clicks
3. Orders for short links of off-site keywords
4. You can improve the conversion rate by negating keywords and adjusting the appropriate matching types.
Negative keywords: Negate irrelevant keywords and keywords that have been costing a lot but have not converted.
Matching type: Different matching methods have different target audiences. You can compare multiple groups of group tests and finally choose the words with better data.
4. High conversion rate
For keywords with higher conversion rates, increase the bid appropriately or move the keywords to exact match.
This is the end of this issue on CPC advertising. If you want to get more information about CPC advertising, please pay attention and we will continue to answer your questions~
