To put it simply, Amazon keywords are actually the process of obtaining internal traffic on Amazon. You can think of Amazon as an ocean, and every Amazon seller can be said to be a small fish in it. It can be said that they share the same Amazon ecosystem.
Let’s first understand the rules for writing Amazon keywords:
1. Amazon officially believes that keywords are not case-sensitive and do not distinguish between singular and plural
It is true that uppercase and lowercase letters are not distinguished, but is it true that if the keyword is written in the singular, there is no need to write the plural form? Let's take a look at an example: we use smart watch to search on the front desk, and the number of results is 4000. However, the number of results for smart watches is 8000. The headline ads and sponsored ad positions that come out of the search for these two words are also different.
2. Collect words one by one, not phrases one by one
Amazon does index words one by one, not phrases one by one. For example, you can search for your product by combining the first word and the last word in your title, and you can also search for it if the last word is in front and the first word is in the back.
So how do we write our Amazon keywords?
In the latest Amazon rules, the total number of characters that can be searched in the Search Term keyword is 250. Sellers can fill in all the characters in the first line of the Search Term, or fill in 5 lines evenly, with about 50 characters per line;
In order to avoid being judged as infringement by the system, the Search Term keywords, like other content in the Listing details, cannot abuse other people's brand names and misleading and irrelevant words. At the same time, in order to maximize the effectiveness, sellers should try not to use or use fewer words that are repeated in the title in the Search Term keywords;
In the placement of each row of Search Term keywords, sellers can put precise keywords first, and separate keywords with spaces. On the premise of ensuring relevance, the more keywords placed, the better. However, in order to avoid being misjudged as keyword cheating by the system, sellers are advised to try not to repeat a word;
If a keyword consists of multiple words, please arrange them in the most logical order.
This is the end of this issue on Amazon keywords. If you want to get more knowledge about Amazon keywords, please pay attention and we will continue to answer your questions~
