What are the tips for Amazon distribution?
1. High-quality distribution products can be turned to boutique operations and shipped by FBA. Amazon has a natural traffic bias towards FBA products. For seasonal products, sales can be predicted in advance to determine the delivery quantity. For regular products, you need to pay attention to the sales performance of the product before sending it to FBA.
2. Manage store accounts in different levels, sell products that are prone to infringement but have high traffic in small stores with lower weights, and sell products with stable quality, good sales, and no infringement tendency in large stores with high weights.
3. Develop differentiated products and enhance product competitiveness through micro-innovations such as pattern optimization and improvement of product materials.
4. Choosing a suitable tool platform can improve the efficiency of distribution work. [SDS Custom Distribution Platform] is born for DIY distribution: products can be automatically put on the shelves in large quantities, picture themes can be accurately designed manually, it has multiple variants, and can be automatically updated and removed from the shelves. It has many functions including account maintenance, system listing, automatic order delivery, customer service system, etc.
4. Pay attention to the frequency of fake orders. Fake orders for new stores can increase the store’s weight. Generally, adding 10 feedbacks is enough. For listings with potential, you can add 5-10 comments appropriately.
5. Registered brands can seek protection from Amazon when encountering copycat sales, upload products without UPC, and maximize the conversion rate of coupons.
What resources should be prepared for Amazon distribution?
1) Account resources
Distribution requires "more" products, multiple categories, multiple platforms, and multiple stores. Account resources are the most basic hardware facilities for distribution. Now under the strict review of Amazon KYC, second review, etc., account resources are extremely valuable.
2) Image resources
1. Collect pictures that can be used directly. The easiest way is to directly crawl a large number of product pictures from Google, pintrest image websites, and independent websites and other competing websites.
2. For some commercial images or original images that cannot be collected directly, sellers can try to purchase website memberships, connect with high-quality designers, or invite image authors to authorize their use legally.
3. In order to avoid product infringement and other problems, some pictures with the potential to become popular products can be used through better or designed methods.
3) Listing creation
1. Product pictures: Consumers are visual animals, and product pictures are the biggest key to attracting them to stay. Therefore, the core of listing creation lies in the clarity and details of product pictures;
2. Product description: The copy must be simple, authentic, and able to clearly reflect the value of the product, avoid homogeneity, and reflect the differences of the product. In addition, high-quality keywords and multiple variations can bring natural sources of traffic to products.
3. Product listing: Distribution products can be uploaded to multiple platforms such as am, smt, Shopify, eBay, etc. Distribution products should not be limited to a certain category, but can involve multiple categories. Within the category, according to the seller’s sales strategy, you can choose to put them in large categories with large traffic and low accuracy or small categories with small traffic and high accuracy for exposure.
4. Avoiding infringement: Sellers can establish a system infringement keyword library, brand query and other methods to conduct self-inspection.
This is the end of the knowledge about Amazon distribution in this issue. If you want to get more information about Amazon distribution, please pay attention and we will continue to answer you~
