Amazon accounts for 50% of the e-commerce market share in the United States, and most users prefer to search for products on Amazon. Therefore, advertising on Amazon is an opportunity that sellers should never ignore. After all, not every seller can achieve perfect SEO. If the product cannot be discovered by users, let alone purchased.
The Amazon platform also has a huge amount of user consumption data, allowing it to predict consumer shopping behavior. By applying this resource to the advertising business, Amazon quickly became the third largest advertising platform in the United States.
Amazon advertising marketing methods:
1. Promotions
Applicable sellers: All Sellers
Display location: product page
Increase traffic: Discount codes themselves do not bring any traffic
Promotion method: Sellers need to promote through Amazon keyword advertising or off-site promotion
Validity period: set by the seller
Cost: Free
2. Enhanced Brand Content
Applicable sellers: Only applicable to VE, VC or sellers who have passed brand registration
Display location: product page
Increase traffic: A+ pages themselves do not bring any traffic
Promotion method: Sellers need to promote through Amazon keyword advertising or off-site promotion
Validity period: Once approved, it is valid forever
Cost: Free
3. Storefront or Stores
Applicable sellers: Only applicable to VE, VC or sellers who have passed brand registration
Display location: product page
Increase traffic: The flagship store is Amazon’s newest feature and does not bring any traffic by itself.
Promotion method: Sellers need to promote through Amazon keyword advertising or off-site promotion
Validity period: Once approved, it is valid forever
Cost: Free
4. Lightning Deals
Applicable sellers: Only applicable to VE, VC, Seller sellers
Display location: LD page
Increase traffic: Increase traffic by 1000 times
Promotion methods: Amazon social promotion, Amazon email marketing
Validity time: Seller has only 4 hours, Vendor has 6 hours
Participation fee: Sellers need to pay $150 after receiving the invitation, and vendors can participate for free at any time
5. Subscribe & Save
Applicable sellers: Only applicable to VE and VC sellers
Display location: Buyer's Email
Increase traffic: 2 times
Promotion method: Amazon email promotion
Validity period: Lifetime
Participation fee: Determined by the number of subscriptions per buyer
This is the end of the introduction to Amazon advertising and marketing. If you want to get more information about Amazon advertising and marketing, please pay attention and we will continue to answer your questions~
