What are the keywords for Amazon backend?
Amazon allows sellers to improve ratings and traffic by using backend keywords related to their products. These keywords only appear in the “backend” of the listing, meaning they won’t be visible to buyers or people viewing the product on the platform. Only Amazon can see these keywords, and it will calculate rankings based on how many relevant keywords you include in each post.
Simply put, keywords can help your products get higher rankings. With the right combination of keywords, your product will appear above other similar products. Backend keywords are an opportunity for you to rank for keywords that cannot be indexed in the front end of your product listing. Moreover, these keywords that cannot be indexed are highly relevant, with high search volume and search result rankings.
How to set keywords in Amazon backend?
1. Add only the most important keywords
The 250-byte keyword limit on the backend doesn’t leave you much wiggle room, so you have to choose the words you use wisely. You need as many conversions as possible to improve your ranking and appear on the first results page. Take your time when researching keywords, as this is the most critical factor in determining your success.
You should use the Google Keyword Search Tool and the Amazon Keyword Tool so you can figure out which keywords are most valuable for your listing. Remove all but the most valuable keywords and use them in your listing backend.
2. Don’t use too many keywords
This means that you should conduct keyword research for each of your products. It may seem reasonable to include the same valuable keywords in every product listing, but doing so will only have a negative impact. So, instead of using the same keyword multiple times on the same page, use each keyword only once. This will have a much better chance of improving your rankings than stuffing your listing with the same keyword too many times. This applies to both front-end and back-end keywords.
3. Ignore punctuation
When adding keyword listings in Amazon listings, be sure to correct punctuation. Most people are in the habit of writing commas and periods, but no matter how you write it, don’t add punctuation to your keyword listings. This includes commas, exclamation points, question marks, etc. Do not use punctuation, but leave a space between two keywords to separate them.
4. Pay close attention to the performance of keywords
Choosing the right Amazon keywords is key, but it’s only half the job. Many sellers think that adding keywords is a one-time task, so they never go back and check if the keywords are performing as expected. You have to re-examine your listing and check how the keywords are performing.
This is the end of the knowledge about Amazon keywords in this issue. If you want to get more information about Amazon keywords, please pay attention and we will continue to answer you~
