What are long tail keywords?
Long Tail Keywords refer to non-target keywords on the website but are related to the target keywords and can also bring search traffic.
The characteristic of long-tail keywords is that they are relatively long, often consisting of 2-3 words or even phrases, and exist on content pages. In addition to the title of the content page, they also exist in the content. Search volume is very low and erratic. The probability of customers brought by long-tail keywords converting into website product customers is much higher than that of target keywords, because long-tail keywords are more purposeful.
What are the characteristics of long-tail keywords?
1) Related keywords
It has a certain correlation with the target keyword. With the iteration of machine learning technology, search engines can understand the semantic long-tail words of a keyword through semantic recognition.
2) Keyword Intent
We believe that an effective long-tail keyword has a clear keyword intent. It usually represents the search needs of a certain group of users and has a certain Baidu index.
3) Keyword length
In the early days, when we defined long-tail keywords, we often habitually defined them as having about 3-5 words and one word. However, with the development of voice search technology and the application of mobile Internet, we defined certain long and short sentences as another form of "long-tail keywords".
4) Keyword Competition
If we understand long-tail words from a single definition, in actual operation, its keyword competition may not be low. However, when we understand long-tail keywords from the perspective of SEO, we usually recommend choosing long-tail words with low competition.
This is the end of the introduction to long-tail keywords in this issue. If you want to get more information about long-tail keywords, please pay attention and we will continue to answer your questions~
