Amazon Germany (Amazon.de) is the second largest platform after Amazon US, accounting for about 15% of Amazon's international market share. According to relevant surveys, the number of online consumers in Germany is over 52 million, accounting for more than 63% of the total population of Germany. German netizens prefer to shop on Amazon Germany the most.
1. Third-party certification helps sales reach a higher level
Germany is a relatively rigorous country. It is precisely because of their rigorous and professional craftsmanship that Germany has produced more than 2,000 world-famous brands, including German cars such as BMW, Mercedes-Benz and Audi.
Therefore, they treat their products with the same attitude. In principle, German products are already of high quality. If foreign products want to gain a foothold in the German market, they need to strive for excellence in quality in order to gain recognition from the Germans. They don't want to waste time and money buying low-quality products, so product quality is still the top priority.
2. Seize the peak period on Saturday to achieve peak sales
A consumer behavior survey initiated by the German Federal Association of E-Commerce and Mail Order and Creditreform Boniversum GmbH found that German consumers usually shop online on Saturdays, with the number reaching 30%, which is more than the total of Monday, Tuesday and Wednesday.
3. After-sales service details win the German market. Before purchasing goods, 80% of German consumers will carefully read the sales and after-sales service terms.
German Amazon sellers need to pay attention to details in terms of product quality, delivery cycle, customer service, etc., and require sellers' product page information to be detailed and clear (product prices and return policies must be detailed); secondly, German consumers also like to compare prices, and they will compare the prices of the same product in different stores.
4. The entire delivery process is transparent and controllable
According to a survey conducted by Lengow France, 77% of Germans hope to receive their products within 3-5 days after placing an order. It can be seen that German consumers have relatively high requirements for speed, delivery fees, multiple delivery methods, etc., especially delivery time and delivery methods. They prefer home delivery and also hope to intervene in the delivery process (modify delivery time, delivery address, etc.).
This is the end of the knowledge about Amazon Germany in this issue. If you want to get more information about Amazon Germany, please pay attention and we will continue to answer your questions~
