EC21 is a comprehensive large-scale B2B foreign trade platform headquartered in the World Trade Center in Seoul, South Korea, with offices in 10 countries around the world. Servers are located in the United States. Although EC21 is a platform headquartered in South Korea, it is committed to developing global buyers and is a comprehensive overseas trading platform, not just targeting the Korean market.
EC21 is headquartered in the World Trade Center in Seoul, South Korea, and has multiple offices in Shenzhen, Guangzhou, Xiamen, Wenzhou, Ningbo, Suzhou, China, and other countries (Turkey, Italy, India, Belarus). In 2010, we reached cooperation agreements with European Yellow Pages and Russian agents, and are gradually forming the EC21 global network.
According to Alexa's ranking, EC21 is the second largest global comprehensive trading platform after Alibaba. Due to the lack of publicity in China, it is little known to Chinese people. At the same time, EC21 is also one of the world's leading B2B online trading markets developed as a buyer's market. It was founded by the Korea National Trade Association in 1996, when all Korean companies were required to become EC21 company members. Company sharing. In 2000, the company became independent from the trade association and gradually expanded its business scope. In 2003, Alibaba entered the Korean market, was defeated by EC21, and withdrew back to China.
The Korea Trade Association's global corporate list is enough to illustrate EC21's strength. Since entering the market, EC21 has accumulated 1 million valid supply and demand information, 3.2 million product information, and a huge buyer database of 2.5 million buyers from all over the world with its high-quality services. In China, EC21 is called Alibaba's back garden by some members. According to incomplete statistics, 70% of Alibaba members chose EC21 while working for Alibaba or after that.
In the global trade ranking, according to Alexa's network traffic calculation, EC21's global buyer traffic is second only to Alibaba, ranking second in the world. When comparing rankings by random date, it has 10 times more buyer visits than tradekey, and is roughly on par with MIC and Global Sources.
However, the company entered the Chinese market relatively late and is not well known by users in mainland China. Unlike Alibaba, the company is a B2B platform (BUYER TARGET MARKET) that aims to develop buyers, while Alibaba is a company that uses sellers, namely suppliers, as a platform. In EC21, 50% of visitors come from Europe and the United States, 30% from Asia, and 20% from other regions. According to the ranking of global suppliers by region, Chinese companies account for 50% of the total transaction rate. This shows that foreign buyers are more interested in Chinese products on the EC21 platform.
EC21 has websites in four languages: the Korean site serves the local Korean market; the simplified Chinese site mainly provides professional services for the Chinese mainland market; it was launched in 2004. As international buyers increasingly favor Chinese products, the company's Chinese site was completely updated in April 2011, and an official Sina Weibo account (EC21 official Weibo) was opened to vigorously develop the Chinese market. The Traditional Chinese site provides services for the Taiwan market; the international site provides professional services to the world.
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