What are the factors that affect foreign trade network marketing?
1. Products
Products are the passport to international trade and a necessary element of foreign trade network promotion. You may not be familiar with foreign trade, do not understand foreign languages, or understand foreign trade network promotion, but you must understand products when entering foreign trade. Product advantages can make up for the shortcomings of many other factors.
2. Market
Refers to the maturity and public recognition of the product in domestic and international markets. Some products already have a market in the domestic market and need to be promoted overseas through foreign trade networks. Some products have entered the international market through foreign trade network promotion. These are the market foundation for self-operated foreign trade network promotion.
3. Brand
There are two brand strategies for foreign trade network promotion, one is product brand strategy and the other is company brand strategy. A company brand develops from a product brand, but sometimes a company brand can also be supported by capital strength. The cost of developing a product through the company's brand promotion through foreign trade networks is lower than that of cultivating a product brand in the market.
4. Customers
"Attract customers with products and expand products with customers" is the circular market strategy of foreign trade network promotion. Paying attention to customers is more important than paying attention to the market. Sometimes one or two big customers will determine the fate of your business, and sometimes many small customers will provide you with a lot of product information.
5. Talent
Sales talents are the lifeblood of an enterprise’s foreign trade network promotion, but they are also a management pain for foreign trade enterprises. How to cultivate and retain sales talents is an important issue that all foreign trade companies need to solve.
6. Technology
Technology is related to products. Products must be constantly innovated to be successful through foreign trade network promotion. However, technology is sometimes also related to management. Advanced information technology is the foundation to ensure that enterprises can carry out foreign trade network promotion.
7. Mechanism
The mechanism includes the enterprise system and management system, and is also another important link in the promotion of foreign trade networks. There are more than 100 process links in foreign trade enterprises, and it takes collaboration of multiple people to complete an export process. The rational use of elimination mechanism, incentive mechanism and sharing and prosperity mechanism of foreign trade enterprises is the lubricant for enterprise development.
What are the methods of foreign trade network marketing?
1. Email Marketing
Email marketing is the most commonly used marketing promotion method. The content of the email should highlight the key points and the company introduction should be concise and powerful. The title of the email must be able to attract the customer's attention, so it is best to be original when drafting the title. Finally, the signature at the end of the email should include relevant information such as company name, phone number, address, etc.
2. Use the platform for promotion
There are many channels for online promotion, which can be divided into active channels and passive channels according to the way users are contacted. The active channel is the search engine. Users use search engines with a clear purpose and a clear need to obtain information. If the information matches to a high degree, it will help build the brand.
, Weibo, forums, self-media, platform hard advertising, etc. are all passive channels. These channels are generally used frequently, have strong traffic, and are suitable for brand exposure. For example, you can promote your brand through popular social platforms such as PC site/mobile site, Douban, Baijiahao, Dayuhao, Toutiao, Sohu, Zhihu, official Weibo, , etc.
3. Search bidding promotion method
Search bidding promotion is a relatively effective method. More than 80% of overseas customers use specific keywords to search for sources of goods on search engine websites, all of which use search engine websites such as Google, Yahoo, and MSN.
However, when using paid ranking, it is generally calculated based on click-through rate, which may lead to malicious clicks, which can easily result in a lot of costs but no good results. But in general, search bidding promotion rankings are fast and effective with high rankings, but the cost will be relatively high.
4. How to plan creative content
The creativity of content is also very important. Many big brands impress users not only with the products themselves, but also with the creative content planning. The content comes in various forms such as soft copy, social media, press releases, audio, podcasts, music, animations, pictures, infographics, etc. Theme planning should consider the overall brand situation to find a breakthrough in publicity, carefully craft original content, attract widespread attention in one fell swoop, and achieve satisfactory communication effects.
5. Search engine method
The search engine method adopts the characteristics of search engine website inclusion and adopts reasonable website optimization technology to improve the ranking of foreign trade websites in major search engine websites. The natural ranking in the search engine ranking can avoid malicious clicks. It can also save costs and the effect is good.
This is the end of the knowledge about foreign trade network marketing in this issue. If you want to get more information about foreign trade network marketing, please pay attention and we will continue to answer you~
