What is Amazon Project Zero?
Amazon Project Zero is a new program launched by Amazon on February 28, 2019, aimed at eliminating counterfeit products from its website. Once approved, brands that join Project Zero will be able to flag and remove counterfeit listings for their products directly on Amazon themselves.
How does Amazon Project Zero fight counterfeiting?
1. Automatic protection function
Brand owners provide the characteristics of their own products to Amazon robots to learn. The automatic protection function will continuously monitor and remove suspicious products on the scanning platform, with the number of scans reaching 5 billion per day.
2. Self-service anti-counterfeiting tools
Allows brand owners to remove counterfeit products without having to report them to Amazon. In addition, the products deleted by this tool will also be reflected in the automatic protection function, which can help Amazon improve the accuracy of monitoring counterfeit products.
3. Product serialization
Brand owners can generate a unique barcode for each product and print or affix it to product packaging so that Amazon can scan and confirm the authenticity of each transaction. Automatic protection features combined with serialization help speed up the removal of counterfeit products.
Why is Amazon opening up its Zero Tolerance program?
Amazon said: We continue to work hard to combat counterfeits, but the fact is that the number of counterfeits today is still not zero. In 2018, Amazon caught more than three billion suspicious listings. Some of them may have been removed from the shelves before consumers even saw them. Even so, countless counterfeit products still reached consumers.
To combat counterfeits, Amazon continues to launch transparency programs and Report a Violation. However, it can still take several weeks for counterfeits to be removed. If counterfeit goods are copied during the peak season, the sales loss could easily be in the millions. In order to solve the above-mentioned problems and make it easier to combat counterfeits, Amazon launched the Project Zero zero-tolerance program this year.
This is the end of the introduction to Amazon Project Zero. If you want to learn more about Amazon Project Zero, please stay tuned.