What is Amazon Conversion Rate?
According to data from Millward Brown Digital, a well-known website traffic statistics company, the conversion rate of Amazon Prime members is 74%, while the conversion rate of non-Prime members is typically 13%. This number far exceeds the top 500 e-commerce platforms. It’s no wonder Amazon Prime is so successful. Simply put, the reason Prime membership program has a higher-than-average conversion rate is due to its consumer-centric convenience.
It’s hard to pinpoint what a “good” Amazon conversion rate is because it varies based on the category you sell. On average, a good Amazon conversion rate target is between 10% and 15%. But different data sets may mean different things.
For example, if your conversion rate is 50%, then you’d be jumping for joy, right? However, if you look at this conversion data, the end result will be different. Let’s say, for example, you have 4 page views and 2 orders. Unless you are selling products at extremely high prices and extremely high profit margins, you won’t be that happy.
How to calculate Amazon conversion rate?
Amazon conversion rate is one of the key metrics for sellers because it allows potential keywords to rank higher on Amazon. As far as the Amazon A9 algorithm is concerned, conversion rate and sales velocity are important factors in making your business successful.
When your product listings start converting visitors into buyers, it means that the products you sell are relevant to the keywords or search terms that customers are searching for.
When your listings convert into potential keyword sales, your product visibility will also increase.
To calculate your Amazon conversion rate, use this formula:
Conversion rate = (total number of orders) / (total number of visits to the product listing)
You can even click on View Metrics and then look for “Unit Session Percentage” to see your conversion rate on Amazon. This option shows “the ratio of sales of your product to the number of views by potential buyers.”
This is the end of the knowledge about Amazon conversion rate in this issue. If you want to get more information about Amazon conversion rate, please pay attention and we will continue to answer you~
